Since 1987, the Brewers Association has recognized individuals who inspire, defend, and innovate within the craft brewing industry.
Brewers Association Recognition Award
The Brewers Association Recognition Award is presented each year to an individual or company whose inspiration, enthusiasm and support have contributed to the craft brewing movement
2025 Recipient
The NC Beer Community
Hurricane Helene’s devastation on September 27, 2024, brought over 20 inches of rain, extreme flooding, and landslides that destroyed roads, bridges, and entire communities. More than 7,000 roads and 650 bridges were damaged, and 106 lives were lost. In Asheville, Buncombe County’s water system failed, leaving residents without potable water for 53 days. With power and cell service down, families were disconnected.
Breweries statewide stepped up—taprooms became supply hubs, trucks delivered emergency aid, and impacted breweries served as relief centers. Highland Brewing’s Leah Ashburn captured the moment: “We can’t brew without water, so each day we adapt to meet new needs.”
The NC Craft Brewers Guild launched Pouring for Neighbors, raising $250,000 through national brewery support. Its new nonprofit, the NC Craft Brewers Foundation, has distributed $152,000 in grants, ensuring breweries can rebuild and continue serving their communities.
The NC Beer Community’s collaborative spirit remains unwavering, proving that in times of crisis, the beer community rises stronger—together.
Past Recipients:
- 2025 – The NC Beer Community
- 2024 – John Pinkerton, Moon River Brewing Co.
- 2023 – Jessica and Richard Fierro, Atrevida Beer Co.
- 2022 – Steve Hindy, Brooklyn Brewery
- 2021 – John Mallett, Bell’s Brewery, Inc.
- 2020 – Oscar Wong, Highland Brewing Co.
- 2019 – Kim Jordan, New Belgium Brewing Company
- 2018 – Charles Bamforth, UC Davis
- 2017 – Vinnie & Natalie Cilurzo, Russian River Brewing Co.
- 2016 – Sam Calagione, Dogfish Head Brewery
- 2015 – Dave and Diane Alexander, Brickskeller
- 2014 – Teri Fahrendorf, Founder of Pink Boots Society
- 2013 – Art Larrance, Cascade Brewing/Raccoon Lodge & Brewpub
- 2012 – Doug Odell, Wynne Odell and Corkie Odell, Odell Brewing Co.
- 2011 – John McDonald, Boulevard Brewing Co.
- 2010 – Larry Bell, Bell’s Brewery, Inc.
- 2009 – Ken Allen, Anderson Valley Brewing Co.
- 2008 – Dr. Michael Lewis, U.C. Davis
- 2007 – Jack McAuliffe, New Albion Brewing Co.
- 2006 – Chuck Skypeck, Boscos Brewing Co.
- 2005 – Carol Stoudt, Stoudts Brewing Company
- 2004 – Jack Joyce, Rogue Ales
- 2003 – Mary-Anne Gruber, Briess Malting Co.
- 2002 – George Fix, Clemson University
- 2001 – Jim and Bobbie Kennedy, Admiralty Beverage Russell
- 2000 – Ralph Olson and Ralph Woodall, Hopunion CBS, LLC
- 1999 – Bill Owens, American Brewer Magazine
- 1998 – Charles Finkel, Merchant du Vin
- 1997 – Jim Koch and Rhonda Kallman, Boston Beer Co.
- 1996 – Karl Strauss, Karl M. Strauss Consulting
- 1995 – John Hickenlooper and Russell Schehrer, Wynkoop Brewing Co.
- 1994 – Fred Scheer, Frankenmuth Brewery
- 1993 – Jeff Mendel, Institute for Brewing Studies
- 1992 – Paul Shipman, Red Hook Ale Brewery
- 1991 – Ken Grossman, Sierra Nevada Brewing Co.
- 1990 – Bert Grant, Yakima Brewing and Malting
- 1989 – Roger Briess, Briess Malting Co.
- 1988 – Fritz Maytag, Anchor Brewing Co.
- 1987 – Michael Jackson
Nominations for Brewers Association Recognition Award
Nominations for the Brewers Association Recognition Award are accepted on a rolling basis by completing this form.
Criteria for Brewers Association Recognition Award
Meets a minimum of 3 out of 5 criteria
- Sustained Contributions. The individual or group has made impactful, long-term contributions to the brewing community.
- Community Impact. The individual or group has positively shaped the brewing world—locally, nationally, or globally—through their work, presence, or advocacy.
- Leadership and Mentorship. They have shown leadership within the brewing community and/or mentored fellow brewers, helping to cultivate the next generation of talent.
- Exceptional Achievements. Their accomplishments truly stand out, whether in brewing innovation, education, advocacy, or community building.
- Dedication to the Craft. The nominee has demonstrated a deep commitment to brewing, upholding the values of quality, collaboration, and community.
- Members of the media are ineligible for this award.
F.X. Matt Defense of the Craft Brewing Industry Award
This award is named for the late F.X. Matt, president of the F.X. Matt Brewing Co.Opens in new window in Utica, N.Y., from 1980-1989, and a tireless and outspoken champion for the small brewing industry.
2025 Recipient
Ted Zeller, Norris-McLaughlin, and the Brewers of Pennsylvania
Ted Zeller, this year’s F.X. Matt Defense of the Industry Award winner, entered beer law in 2006, leading a landmark case against InBev. His work caught Dick Yuengling’s attention, sparking ongoing collaboration on legislative and distribution efforts with D.G. Yuengling & Son.
In 2009, Ted helped Yuengling fight a wholesaler bill threatening franchise laws. He connected with craft industry leaders, including Bill Covaleski of Victory Brewing Company and Chris Trogner of Tröegs Independent Brewing, playing a key role in forming the Brewers of Pennsylvania, where he currently serves as General Counsel.
Among his countless contributions to craft beer advocacy, these stand out as especially significant:
- Opposing franchise law expansion before the Pennsylvania Senate.
- Authoring laws streamlining brand registration, packaging, and direct sales.
- Negotiating a reduced 1.5% beer sales tax.
- Defending craft brewers in antitrust and licensing cases.
- Advocating for breweries as essential businesses during COVID-19.
“Ted has been the agent of change that turned Pennsylvania into one of the best states for breweries,” said Tom Kehoe, Yards Brewing.
Past Recipients:
- 2025 – Ted Zeller, Norris-McLaughlin, and the Brewers of Pennsylvania
- 2024 – Eric Orlando, The Zita Group, and the Brewers Guild of New Jersey
- 2023 – Ret. Representative Peter DeFazio
- 2022 – Sam Hendler, Jack’s Abby
- 2021 – Pamela Brulotte, Icicle Brewing Co.
- 2020 – Adam DeBower, Austin Beerworks
- 2019 – Danielle D’Alessandro, Illinois Craft Brewers Guild
- 2018 – Nancy Palmer, Georgia Craft Brewers Guild
- 2017 – Matt McLaughlin, McLaughlin, PC/Mississippi Brewers Guild
- 2016 – Nick Matt, F.X. Matt Brewing Co.
- 2015 – Brook Bristow, South Carolina Brewers Guild
- 2014 – Jester King Brewery, Austin, Texas
- 2013 – David Katleski, New York State Craft Brewers Guild/Empire Brewing Co
- 2012 – Tom McCormick, California Craft Brewers Association
- 2011 – Dan Kopman,St. Louis Brewery/Schlafly Beer
- 2010 – Steve Hindy, The Brooklyn Brewery
- 2009 – Eric Wallace, Left Hand Brewing Company
- 2008 – John Carlson, Colorado Brewers Guild
- 2007 – George Hancock, Pyramid Brewing Co.
- 2006 – Daniel Bradford, past BAA President
- 2005 – Marc Sorini, McDermott Will & Emery
- 2004 – Marc Sorini, BAA Counsel
- 2003 – Jim Parker, Oregon Brewers Guild
- 2002 – Mike McKinney, Texas Wholesalers Association
- 2001 – David Edgar, Past Institute for Brewing Studies Director
- 2000 – Fred Bowman, Portland Brewing Co.
Nominations for F.X. Matt Defense of the Craft Brewing Industry Award
Nominations are open to individuals who have given aid and support to the causes of small, independent brewers, and by doing so have supported the Brewers Association’s goal of vigorously defending the craft beer industry.
Nominations for the F.X. Matt Defense of the Craft Brewing Industry Award are accepted on a rolling basis by completing this form.
Criteria for F.X. Matt Defense of the Craft Brewing Industry Award
Meets a minimum of 4 out of 6 criteria
- Advocacy and Representation. The nominee has effectively represented the interests of small and independent brewers, working to influence public policy through legislation, regulation, litigation, or publicity, in ways that benefit the craft brewing community.
- Industry Defense and Protection. The nominee has played a key role in protecting the brewing industry from legislative, regulatory, or legal threats, whether through lobbying efforts, legal work, publicity campaigns, or strategic alliances.
- Leadership in Policy or Public Affairs. The nominee has demonstrated strong leadership in public policy advocacy at the federal, state, or local level.
- Long-Term Commitment. The nominee’s efforts span years of sustained work on behalf of the brewing community, showing a consistent dedication to the defense and growth of the industry.
- Impactful Outcomes. The nominee’s efforts have led to meaningful, measurable progress, including favorable legislation, favorable regulations, or favorable court decisions that benefit craft brewers.
- Respect and Integrity. The nominee is widely respected within the brewing and public policy communities for their professionalism, integrity, and commitment to fair and ethical advocacy.
Preference is given to brewers and professionals who are not compensated for their public policy work on behalf of craft brewers. We also favor work on issues with a national or state-wide impact.
Russell Schehrer Award for Innovation in Craft Brewing
Russell Schehrer was a founding partner and the original head brewer at Denver’s Wynkoop Brewing Company. He passed away in 1996 at the age of 38. While he will always be fondly remembered for his special charm and sense of humor that knew no boundaries, the Brewers Association continues to honor Russell for his contributions to the brewing industry. Besides helping establish the first brewpub in Colorado, he was the first (or one of the first) microbrewers to produce mead, doppel alt, cream stout, and chili beer.
2025 Recipient
Ron Jeffries, Jolly Pumpkin Artisan Ales
Ron Jeffries (1967-2024), this year’s recipient of the Innovation in Craft Brewing award, embodied the spirit of the Russell Schehrer Award for Innovation in Craft Brewing. His passion, dedication to excellence, and commitment to sharing knowledge left a lasting impact on the brewing community.
Ron’s journey began in the 1980s, sparked by his curiosity for craft beer, which led him to study brewing science and work in the industry. In 2004, he and his wife, Laurie, founded Jolly Pumpkin Artisan Ales, a brewery known for its fun, quirky spirit and pioneering wild, oak-aged sour beers. That same year, Jolly Pumpkin won a gold medal at the Great American Beer Festival®.
As an early supporter of the Michigan Brewers Guild and a longtime board member, Ron played a key role in shaping the craft beer scene throughout the world and was a mentor to many. His legacy lives on through his commitment to artisan brewing and innovation in craft beer.
Past Recipients:
- 2025 – Ron Jeffries, Jolly Pumpkin Artisan Ales
- 2024 – Tonya Cornett, 10 Barrel Brewing Co.
- 2023 – Ben Edmunds, Breakside Brewery
- 2022 – Karl Ockert, Karl Ockert Brewing Services
- 2021 – Steven Pauwels, Boulevard Brewing Co.
- 2020 – Brendan McGivney, Odell Brewing Co.
- 2019 – Lauren Woods Limbach, New Belgium Brewing Company
- 2018 – Tomme Arthur, Port Brewing Co./The Lost Abbey
- 2017 – Will Meyers, Cambridge Brewing Co.
- 2016 – Jason Perkins, Allagash Brewing Co.
- 2015 – Steve Dresler, Sierra Nevada Brewing Co.
- 2014 – Mitch Steele, Stone Brewering Company
- 2013 – Peter Bouckaert, New Belgium Brewing Co.
- 2012 – James Ottolini, St. Louis Brewery, Inc.
- 2011 – Jennifer Talley, Squatters Pub Brewery/Salt Lake Brewing Co.
- 2010 – Ken Grossman, Sierra Nevada Brewing Company
- 2009 – Steve Parkes, American Brewers Guild
- 2008 – Vinnie Cilurzo, Russian River Brewing Company
- 2007 – Matt Brynildson, Firestone Walker Brewing Company
- 2006 – Dan Carey, New Glarus Brewing Company
- 2005 – Greg Noonan, Vermont Pub and Brewery
- 2004 – Dick Cantwell, Elysian Brewing Company
- 2003 – Phil Markowski, Southampton Publick House
- 2002 – John Mallett, Kalamazoo Brewing Co.
- 2001 – John Harris, Full Sail Brewing Co.
- 2000 – Mark Carpenter, Anchor Brewing Co.
- 1999 – Fal Allen, Pike Brewing; Anderson Valley Brewing Co.
- 1998 – Garrett Oliver, The Brooklyn Brewery
- 1997 – John Maier, Oregon Brewing Co./Rogue Ales
Nominations for Russell Schehrer Award
Nominations for the Russell Schehrer Award for Innovation in Craft Brewing Award are accepted on a rolling basis by completing this form.
Criteria for Russell Schehrer Award
Meets a minimum of 5 out of 7 criteria
- Brewing Excellence. The nominee consistently produces high-quality beer, demonstrating technical skill, creativity, and a deep understanding of brewing science and artistry.
- Innovation and Creativity. They have introduced innovative techniques, styles, or approaches that push the boundaries of craft brewing while maintaining excellence and drinkability.
- Commitment to Quality and Consistency. The brewery or brewer maintains rigorous quality standards across batches and brands, earning recognition through awards, peer respect, or consumer acclaim.
- Contribution to the Craft Beer Community. The nominee contributes to the broader craft brewing community through collaboration, knowledge sharing, education, or support for industry initiatives.
- Sustainability and Responsibility. They demonstrate a commitment to sustainable brewing practices, responsible business operations, and/or environmental stewardship.
- Community Engagement and Culture. The nominee actively fosters a positive workplace culture and engages meaningfully with their local community, demonstrating the spirit of independent brewing.
- Leadership and Inspiration. They serve as a role model within the industry, inspiring others through their passion, professionalism, and dedication to the craft.
Mentor of the Year
The Brewers Association recognizes a volunteer mentor for their outstanding mentorship and for demonstrating an extraordinary commitment to championing those who experience barriers to access and advancement in their professional journeys.
2025 Recipient
Shawn Mullen, Stone Brewing Co.
Shawn Mullen, this year’s Mentor of the Year, joined the Brewers Association’s inaugural mentorship cohort in 2021. His dedication to fostering industry talent has helped individuals, companies, and brands grow.
Shawn began his career buying beer for a Massachusetts liquor store group, building a craft-focused program centered on quality and education. In 2014, Shawn relocated to Seattle to expand Wallace Brewing’s sales territories, later joining The Odom Corporation as National Account Manager to support craft brands in building chain retail business. In 2019, Shawn joined Stone Brewing, where he currently serves as the Director of National Accounts, Off Premise for the East Coast. He earned his Advanced Cicerone certification in 2022 and joined the Brewers Association’s Market Development Committee in 2024.
“Shawn has been the professor of craft beer I always hoped for,” said mentee Chris Housman. “He builds bridges and shows the path forward, empowering others to succeed.”
Past Recipients:
- 2025 – Shawn Mullen, Stone Brewing Company
- 2024 – Laura Lodge, Customized Craft Beer Programs, LLC
- 2023 – Julie Rhodes, Not Your Hobby Marketing Solutions
- 2022 – Annette May, Schoolcraft College Brewing and Distillation Technology, and Ramon Tamayo, Magnolia Brewing Co.
Brewers Association Craft Beer Wholesaler of the Year
The Brewers Association (BA) formerly presented the Craft Beer Wholesaler of the Year Award. The award recognized an American beer distributor who went above and beyond in their efforts to actively market, sell, and promote beer from small and independent brewers.
Recipients:
2017
Elite Brands of Colorado – Denver, CO
2016
Odom Corporation – Coeur d’Alene, ID
From 2007 through 2014, the Brewers Association partnered with the National Beer Wholesalers Association to present the Craft Beer Distributor of the Year Award, Achievement Award and Recognition Award. The history of those award recipients is below:
2014
Winner – J.J. Taylor Distributing Florida, Inc. – FL
Achievement – Windy City Distributing, LLC – IL
Recognition – Maletis Beverage – OR
2013
Winner – DeCrescente Distributing Company – NY
Achievement – Central States Beverage Company – MO
Recognition – Mussetter Beverage – CA
2012
Winner – Brown Distributing Company – FL
Achievement – DeCrescente Distributing Company – NY
Recognition – Tryon Distributing – NC
2011
Winner – Powers Distributing Company – MI
Achievement – J.J. Taylor Distributing – FL
Recognition – Gretz Beer Company – PA
2010
Winner – Imperial Beverage – MI
Achievement – Andrews Distributing – TX
Recognition – L. Knife & Son – MA
2009
Winner – Origlio Beverage – PA
Achievement – National Distributing Company of New Mexico – NM
Recognition – Muller, Inc. – PA
2008
Winner – Click Wholesale Distributing – WA
Achievement – Premium Distributors of Washington, D.C., LLC – DC
Recognition – Little Guy Distributing – AZ
2007
Winner – Monarch Beverage Company – IN
Achievement – Louis Glunz, Inc. – IL
Recognition – Cavalier Distributing Co. – OH
Brewing Competitions
In addition to the Industry Awards, the BA conducts two prestigious national and international brewing competitions.
Great American Beer Festival
World Beer Cup
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