The Brewers Association works continuously to promote small and independent U.S. breweries, taprooms, and brewpubs. Please see below for free asset toolkits to promote your business throughout the year. 

This is Indie Beer

Year-Round

Independence matters. Through hard work and creativity, indie brewers have turned the beer world upside down. Join the incredible network of small and independent breweries using one, collective voice. Declare your independence and what being indie means to you with readymade print and digital graphics.

American Craft Beer Week®

May 10-16, 2027

Leverage the biggest and best national beer week ever. May 10-16, 2027, is the week to galvanize beer lover support for small and independent U.S. breweries, boosting excitement for the beer community just when it is needed most. Bolster your marketing efforts with the Brewers Association’s ready-made graphics and copy .

National Beer Day

April 7, Annually

National Beer Day is an untapped opportunity — a celebration of our brewing heritage and a chance to show pride in what we do, and some swagger about who we are and what we contribute.

Unlike our smartphones, craft beer actually brings people together. Neighborhood taprooms and brewpubs like yours are some of the last great gathering places we have, and they deserve to be celebrated and protected. April 7 is our moment to flip the script: put the screens down and pick the pints up.

Pour Love into Local

January, Annually

The winter months following the holiday season can be tough for small businesses. Tap into this new toolkit that encourages customers to ‘Pour Love into Local’ whether they’re observing Dry January or not and reconnect with the social aspects of the brewery taproom. Showcase your business and your variety of beverages and experiences!

Local Beer is Better

Year-Round

Showcase how your independent brewery is an essential part of your local community. We have ready-made graphics, easy-to-follow tip sheets, and how-to videos to help you deploy them! Grab what you need below to start crafting your marketing promotions.

Support Your Local Brewery

Year-Round

America’s small and independent breweries do a lot more than fill our glasses with great beer. They foster community spirit, drive economic growth, and enrich local culture. They give our towns character and charm. For these reasons and many more, supporting local breweries is always in season. 

Small Brewery Sunday

Small Brewery Sunday generally takes place the Sunday after Thanksgiving, uniting beer enthusiasts in celebration of America’s small and independent craft breweries. The holiday highlights local breweries’ unique flavors, creativity, and community spirit, encouraging consumers to shop small, savor fresh pints, and support their local taprooms and brewpubs.

National Independent Beer Run Day

July 3, Annually

Few beer runs are as meaningful—or as symbolic—as National Independent Beer Run Day. Generally celebrated on the eve of Independence Day, this spirited occasion prompts craft beer lovers to fill their fridges and coolers with beers from America’s small and independent breweries. Remind your fans to toast independence while making that essential beer run!