The Brewers Association works continuously to promote small and independent U.S. breweries, taprooms, and brewpubs.

Please see below for free asset toolkits to promote your business throughout the year! 

To best leverage the resources from the Brewers Association, sign up for the Independent Craft Brewer Seal and watch for more information that will be emailed ahead of each campaign. 

Pour Love into Local

New for 2025!

The winter months following the holiday season can be tough for small businesses. Tap into this new toolkit that encourages customers to ‘Pour Love into Local’ whether they’re observing Dry January or not and reconnect with the social aspects of the brewery taproom. Showcase your business and your variety of beverages and experiences!

American Craft Beer Week®

May 12-18, 2025

Leverage the biggest and best national beer week ever. May 12-18, 2025, is the week to galvanize beer lover support for small and independent U.S. breweries, boosting excitement for the beer community just when it is needed most. Bolster your marketing efforts with the Brewers Association’s readymade graphics and copy .

2025 Assets to Come!

This is Indie Beer

Independence matters. Through hard work and creativity, indie brewers have turned the beer world upside down. Join the incredible network of small and independent breweries using one, collective voice. Declare your independence and what being indie means to you with readymade print and digital graphics.

Local Beer is Better

Year Round

Showcase how your independent brewery is an essential part of your local community. We have readymade graphics, easy-to-follow tip sheets and how-to videos to help you deploy them! Grab what you need below to start crafting your marketing promotions.