What
The Brewers Association has released its first documentary short, For the Love of Craft. The film peels back the label of what it means to be a craft brewer and reveals the true heart of craft by introducing the people behind it.
From the luminaries and icons of the craft world, to the industry’s newest players, the film dives deep to expose the desires, dreams, wisdoms, and naiveties of people pursuing their passions – through independence.
For the Love of Craft is produced by the Brewers Association, Studio C3, and Charlie Papazian. The film premiered at the 2019 Craft Brewers Conference® in Denver, Colorado, and will premiere internationally at beer festivals in Canada and Sweden this fall. The film is available now to Brewers Association members who may download and screen the film for free.
Why
The Brewers Association is offering free screenings to its members as an opportunity for brewers to share the story and passion of the craft beer community and what it means to be an independent brewer. Brewery members and guilds are invited to host private screenings at their breweries, local theaters, and unique neighborhood locales in order to create special events around the film for beer lovers and as a way to draw in new fans.
Who
The film’s inspiration grew from the BA archive of photographs and more than 80 hours of filmed interviews with innovators of the craft beer industry.
Breweries and craft beer luminaries included in the film: Larry Bell of Bell’s Brewing, Kevin Blodger of Union Craft Brewing, Ken Grossman of Sierra Nevada Brewing Company, Kim Jordan of New Belgium Brewing Company, and Jim Koch of Boston Beer Company.
Where
As of today, the film will be screened at the following locations:
- Montclair Brewing, Montclair, New Jersey; Wednesday, Sept. 18, 2019
- Fishweir Brewing, Jacksonville, Florida; Thursday, Sept. 19, 2019
- Bell’s Brewery, Kalamazoo, Michigan; Monday, Sept. 30, 2019
- Archetype Brewing, Asheville, North Carolina; Tuesday, Oct. 15, 2019
- Great Swedish Beer Festival, Malmo, Sweden; Saturday, Oct. 26, 2019
- North Carolina Brewers Guild, Winston-Salem, North Carolina, Nov. 6, 2019
Brewers Association members who are interested in learning more can visit the film website for more information and event ideas and inspiration. Members may complete this form to request a screening.
Contact: Calvin Bond (on behalf of the Brewers Association) 970-963-4873, ext. 262.
About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, SAVOR™: An American Craft Beer & Food Experience, Homebrew ConTM, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter and Instagram.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.
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