Washington, D.C. – Banner Public Affairs (Banner) has been appointed to represent the Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American brewers—in support of its 2019 legislative initiatives.
Banner will oversee and execute public relations activities for the Brewers Association in an extension of its existing government relations efforts in support of the association. The firm has worked with the BA since 2016, and helped steer key legislative developments including the passage of the two-year Craft Beverage Modernization and Tax Reform Act (CBMTRA) and inclusion of language to protect hop research in the Senate Farm Bill.
The public relations efforts will be led by Maggie McClain, vice president of communications at Banner and will include federal and trade media relations activities as well as brand awareness and event support in the Beltway, throughout the year.
“As the craft beer industry continues its steady growth, accounting for more than 23 percent of the $111.4 billion U.S. beer market, it’s important that our members and their priorities are front and center in the new Congress. Banner is the perfect partner to help the BA increase its visibility and continue to be a voice for the industry and in front of key decision makers,” said Bob Pease, president and CEO, Brewers Association.
Maggie McClain, vice president of communications at Banner Public Affairs added, “Our team is armed with first-hand knowledge of the great things happening at the Brewers Association and we are thrilled to expand our efforts to include strategic communications – our fully integrated approach positions us to deliver a successful and meaningful year for independent brewers across the country.”
The New York City-based media relations firm, Rosen Group, will continue to represent the BA on all non-governmental initiatives.
About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents more than 4,800 U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, SAVORTM: An American Craft Beer & Food Experience, Homebrew ConTM, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter and Instagram.