Your Brand Stinks (But Don’t Change a Thing!)

Craft Brewers Conference 2017
Location: Washington, D.C.
Speakers: Tony Figoli

In real estate, they say the three most important things are location, location, location. In branding, the three most important things are consistency, consistency, consistency. Learn what’s behind a strong visual brand and understand why you should resist the seductress known as trendiness and embrace the solid work of “iteration.” Also come hear why rebranding may not, in fact, be a good idea (well, unless your brand really, really stinks).

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