For many brewery owners and beverage producers, navigating the Alcohol and Tobacco Tax and Trade Bureau (TTB) requirements can be daunting. The maze of forms, regulations, and unexpected delays that can stall production, drain budgets, and leave teams feeling exhausted. From wrestling with TTB Formulas and Permits Online to re-filing Certificates of Label Approval (COLAs) for small errors, compliance can feel like a full-time job that pulls focus away from the real passion: brewing and selling great beer. And if things go really bad, errors and missteps can lead to substantial monetary penalties and, in rare instances, worse.

This session is designed to cut through that noise. Marc Sorini, Vice President of Government Affairs for the Brewers Association, shares better ways to approach TTB formula submissions and provides insight into TTB enforcement practices, including what an audit looks like and how to prepare. And Wendy Raymond, compliance consultant, walks through practical tips for navigating Permits Online and Brewers Notices, plus highlights common COLA pitfalls that cost breweries both time and money.

Gain actionable tools to simplify compliance, and a clear understanding of how smarter strategies deliver real return on investment (ROI): fewer rejections, reduced filing costs, and faster time-to-market for new products.

Learning Objectives:

• Gain the skills to confidently prepare and submit TTB formula applications in ways that reduce rejections and maximize future flexibility, saving both time and money
• Recognize and plan for enforcement actions and know what to do when they arise, minimizing the financial and operational risks of noncompliance and avoiding serious pitfalls
• Learn how to use TTB Permits Online and Brewers Notice more efficiently, cutting down on costly administrative errors
• Know how to spot and prevent common pitfalls in COLA filings, ensuring faster approvals and protecting revenue from delayed product launches
• Quantify the ROI of smarter compliance practices by linking process improvements to reduced regulatory delays, lower filing costs, and quicker time-to-market