This panel is designed for U.S. brewers curious about expanding to ese huge market south of the border. Led by experienced Mexican importers already distributing U.S. craft beers all over Mexico, the session dives into the evolving Mexican craft beer landscape: key tendencias, common misconceptions, consumer preferences, niche markets, regulatory requirements, distribution models, and on-the-ground opportunities. Expect practical insights, real prospects, honest talk about hurdles and challenges, and a clear look at Mexico’s compelling advantage over other export markets. ¡Salud!

Learning Objectives:

• Gain a better understanding of foreign trade dynamics and the tools at your disposal to approach the export market
• Understand the strategic  advantages (logistical, geographical, etc.) of Mexico as a market for U.S. craft beer
• Learn about the wide array of opportunities and most of the common challenges for U.S. craft beer in this market