Self-Distribution: The Good and The Bad

Craft Brewers Conference 2026
Location: Philadelphia, Pennsylvania
Speakers: Chad Heath

Link to article

Self-distribution looks appealing, but is it really? How far can you take it, what are the costs, risks, upsides, downsides, and what is the “hassle” factor? In this session, learn all you want to know about what it’s really like to self-distribute and when you may want to consider partnering with a distributor.

Learning Objectives:

  • Hear the truth about what it’s like to self-distribute from someone who has been in the trenches
  • Explore the pros and cons of self-distribution
  • Understand what you really need to know before diving in
  • Discuss when it’s it better work with a distributor vs. self-distributing
  • Think through how far you can realistically scale, both economically and in physical distance

Please log in to view this resource. Not a member? Join Now

Log In
Members Only Content

Get access to this article, and every article, and every technical resource with a Brewers Association membership.

Log In Not a Member? Join Now

Resource Hub:

Distribution