Many taprooms struggle to quantify the effectiveness of their digital advertising investments. This presentation provides a novel, step-by-step framework for reengineering your advertising efforts to deliver measurable business outcomes. Larn how to identify and track actionable value metrics across diverse promotion types, and crucially, how to leverage this data to calculate and optimize marketing return. Come away with immediately actionable insights to better track and leverage advertising performance data to grow your taproom business.

Handouts

• 3-Month Advertising Campaign Planner
• Campaign Playbook
• Conversion Tracking Guide

Learning Objectives:

• Learn how to identify and measure value metrics and return on ad spend (ROAS), and directly correlate them to tangible business outcomes
• Explore how to make strategic growth decisions by leveraging value metrics and ROAS
• Review examples related to promoting events, new customer offers, new releases, and more
• Leave with action steps to start applying these lessons immediately