Despite their best efforts, most owners, general managers, and taproom managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics the most profitable taprooms use to generate two to five times more profit than their peers.

We walk through the four pillars of successful taprooms, outlining specific tactics and performance benchmarks based on data from hundreds of U.S. craft breweries over the past 15 years. These tactics span pricing, product, margin, labor, events, merchandise, marketing, management, training, and customer service. So, whether you just opened a new location or want to fine-tune a long-standing operation, you’ll walk away with actionable steps you can use to make your taproom a consistent profit generator for your brewery.

Learning Objectives:

• Understand how the most profitable taprooms leverage the four pillars to create high-revenue, high-margin, repeat taproom customer experiences
• Learn three ways to increase profit within each pillar, including specific action steps along with measurable performance benchmarks to track progress
• Walk away with 12 high value tactics that will increase revenue, reduce expenses, and help you make consistent profit in the taproom