Guests today want more than just beer. With growing interest in non-alcohol (NA) options and THC beverages, taprooms have a real opportunity to put more butts in seats and keep guests around longer. These products can attract new visitors who might not otherwise stop by and give your current guests more reasons to stay for another round. The panel covers what’s trending, how to train your staff to serve these beverages responsibly, and ways to address the unique safety considerations that come with THC service. Whether you’re already offering these drinks or just curious how others are approaching them, you’ll come away with ideas that drive traffic, increase time spent in your space, and grow sales in your taproom.

Learning Objectives:

• Understand the evolving demand for NA and THC beverages—what’s driving it, who’s drinking them, and how guest behavior is changing
• Learn practical steps for introducing these products in a taproom, including how to navigate internal resistance, train staff for responsible service, and adjust your menu and draft setup
• Address safety and compliance considerations for THC beverages, including how responsible service practices differ from beer
• Explore the business case behind these offerings, including their impact on guest counts, getting guests hanging out longer, sales, and future opportunities for growth
• Walk away with a checklist of actionable ideas for evaluating and implementing NA and THC options in your taproom