Managing your brand can feel like a daily game of Whac-A-Mole, with challenges popping up in every direction and little energy left to plan for the future.

This interactive session is led by someone who has seen it all, big and small, in over 20 years of living the roller-coaster of the craft beverage industry. Oceania Eagan of Blindtiger Design provides a practical framework to evaluate your brand’s strengths now while planning for what’s to come. Walk away feeling informed on how to expand your brand toolkit—visual identity, messaging, and retail strategy—while staying true to your roots, including a roadmap that supports evolving your brand in this constantly changing marketplace.

Handouts

• Brand Audit Checklist
• Example Brand Asset Kit
• Example Roadmaps & Timelines

Learning Objectives:

• Audit Your Own Brand: Walk through the full brand audit process, critically looking at every brand touch point, and learn how to evaluate the opportunities and challenges your brand experiences in the market and the direction to guide yourself in strengthening your brand across all fronts
• Explore a Roadmap for What’s to Come: Understand key priorities for keeping your brand organized while mapping out the future, even with the many variables you can’t control in this constantly changing marketplace
• Expand Your Brand Toolkit: Get to know visual identity, messaging, and retail strategy, including how to stay true to your roots without the headaches and cost that come with a brand overhaul