Video is the most powerful tool in social media, yet its true impact on brewery success extends well beyond what traditional analytics capture. Some breweries haven’t leaned into video and even those that have may not be seeing the full picture because its impact on sales, loyalty, and brand recognition can be hard to attribute.

Kyle Brown (Clawhammer Supply), Martin Keen (The Homebrew Challenge, Brülosophy, IBM Technology), and Charlie Biolo (Golden Hive Mead) have built a combined audience exceeding seven million subscribers and over one billion views across YouTube, Instagram, Facebook, and TikTok. They’ve spent zero dollars on ad spend or agencies and are running profitable businesses where video is a major driver of sales.

In this case study session, you’ll see real-world examples of media that has generated a positive return on investment. Then the speakers will walk you through how to make high impact content yourself. You’ll walk away with actionable insights you can implement without expensive agencies or consultants, and you’ll leave knowing what kinds of videos to make, how to make them, and where to post them.

Going viral is great, but it’s not a strategy. Consistency is. This session will show you how to build that habit.

Learning Objectives:

• Understand why standard analytics underreport social media video’s impact on sales
• Get to know the three types of video content (wide-net, educational, and sales) and learn how to balance them into a content mix that builds an audience and moves product
• Discuss which platforms to post on, understand how each one works differently, and discover why treating them as silos matters more than cross-promoting
• Gain the tools to start making videos with gear you already own, using free and user-friendly editing software with minimal time commitment
• Explore what to film with, how to edit, and how to build a consistent posting routine
• Learn how to generate a steady stream of video ideas using customer questions, AI-assisted brainstorming, and content you’re already creating but not filming