Japan remains one of the most attractive export craft beer markets in the world, yet it has become increasingly challenging for imported beer. The rapid growth of domestic craft breweries, combined with a weak ¥JPY and rising costs, has created a competitive environment that requires careful preparation and strategic thinking. In this session, we cover the expectations of Japanese business partners, cultural considerations, and effective brand positioning strategies within Japan’s evolving craft beer landscape. Gain a clear understanding of what Japanese importers, retailers, and consumers value, and how to prepare your brewery for sustainable, long‑term growth in this unique market.

Learning Objectives:

• Understand the essential mindset and preparedness required before exporting to Japan
• Get to know how Japanese importers, distributors, and retailers evaluate U.S. craft breweries
• Explore the importance of brand price positioning and marketing in the Japanese market
• Learn cultural and business practices that influence successful partnerships in Japan
• Gain practical insights for building a long term, sustainable presence in the Japanese market