This panel session explores how breweries can successfully approach and work with chain retailers, whether they are already selling in those channels or seeking new placements. Panelists from both brewery sales teams and chain buyers share insights covering how to know what specific buyers are looking for, how to present relevant data that supports your pitch, and how to tailor your offerings to fit retailer needs rather than relying on broad sales approaches. The discussion also helps breweries identify which chain and retail channels may be the best strategic fit for your brands.

Learning Objectives:

• Discover how to find out what specific chain buyers are looking for
• Discuss the best ways to present relevant data based on a buyer’s needs
• Learn to tailor your pitch and offerings rather than just taking a broad-strokes sales approach
• Explore which chain and retail channels might be the best fit for your company