Many breweries already host events that bring people through the door, but many are missing the opportunity to turn those moments into long-term revenue. This session, sponsored by Tripleseat, explores how seasonal, public, and private events can build a powerful pipeline, and how technology helps breweries capture inquiries, respond faster, and scale their events business. Hear practical strategies and real brewery examples and leave with a framework to turn taproom experiences into year-round event revenue.

Presentation Audio:

About the Speakers

Patrick Hewes, Brewery Specialist

Tripleseat

Patrick Hewes is a brewery account executive at Tripleseat based in Baltimore, Maryland. Over the past three years, he has helped breweries nationwide turn their taprooms into thriving event-driven revenue centers. As one of the founding members of Tripleseat’s brewery-focused team, Patrick specializes in helping craft beverage operators unlock new revenue through private events, from small get-togethers to big-splash taproom buyouts. He previously spent three years at Toast POS and eight years in Maryland beer distribution, launching a craft-focused team, following more than 20 years in the restaurant and bar industry.

Jess Soboleski, Brewery Specialist

Tripleseat

Jess Soboleski is a business consultant and brewery specialist with Tripleseat, where she's spent three years helping breweries maximize taproom revenue through events of all sizes—from birthday parties to corporate gatherings and weddings. She was one of the founding members of Tripleseat’s brewery-specific team, bringing deep insight into the craft beverage space. Her background includes hospitality technology roles with Toast and BentoBox, as well as operational leadership as a marina manager and catering manager. A former chemistry teacher who also came up in the restaurant industry, Jess blends analytical thinking with real-world hospitality experience to help breweries grow with confidence!

This seminar was sponsored by: