Benchmarking is one of the most powerful (and underused) tools available to breweries. In this session, you’ll learn how to compare your numbers against industry standards, uncover hidden profit leaks, and create an action plan to improve sales, margins, and cash flow. Walk away with an understanding of the key benchmarks every brewery should track, the tools to identify “red flag” metrics that signal risk to profitability, and the knowledge to build a benchmarking scorecard to drive continuous financial improvement.

Learning Objectives:

• Identify the key financial and operational benchmarks that have the greatest impact on brewery profitability, including gross margin percentage, labor efficiency, and sales per barrel
• Compare your brewery’s performance against industry standards to spotlight competitive strengths and areas for improvement
• Recognize and interpret “red flag” benchmarks that signal potential risks to cash flow, efficiency, or profitability
• Develop and implement a practical benchmarking scorecard to track your results and monitor your progress toward financial goals
• Learn to translate benchmarking insights into actionable strategies that reduce costs, increase margins, and improve your overall financial performance