Getting a distributor to take on your brand is just the beginning. The real challenge is turning that attention into long-term action that drives revenue. This session dives deep into the art of building and sustaining distributor mindshare in a way that leads to real results in the market. Explore what matters before the first case ships: setting expectations, aligning goals, and approaching the relationship as a true partnership. From there, tackle how to consistently earn and keep share of mind in a competitive portfolio environment, including what turns distributors off, what turns them on, and how to rise above the noise.

Whether you’re launching a new market or trying to re-energize a dormant one, this session will equip you with the playbook to turn distributor attention into meaningful, measurable action—and grow revenue on both sides of the table.

Learning Objectives:

• Establish the foundation for a true distributor partnership by aligning expectations, goals, and value from the start
• Identify proven strategies to gain and retain distributor mindshare in a crowded and competitive brand environment
• Recognize key distributor turnoffs and turn-ons that influence prioritization and selling behavior
• Resolve conflicts effectively while preserving trust and sales momentum within the distributor relationship
• Plan and conduct meaningful distributor meetings by engaging the right stakeholders at the right time with the right message
• Develop impactful annual business plans that create accountability, alignment, and revenue-driving execution