This section of the Taproom Resource Guide helps guide you in writing a mission statement and establishing a strategy to drive success at your brewery.
Business Strategy and Mission
Link to author biography
Written By
Nicole Smith
, South Lake Brewing Company
South Lake Brewing Company
I started South Lake Brewing Company in Lake Tahoe, CA with my husband Chris in early 2017. SLBC has a 10-BBL brewhouse with about 200 BBL fermentation capacity. We have two tasting rooms. The original location includes large tasting room, beer garden, and outdoor front patio. The newer location is a tasting room with a kitchen. I oversee the financials, human resources, marketing, outside sales, and the tasting rooms with the help of my amazing team! I've been an active member of the Taproom Committee since 2020 and more recently joined the Finance Committee. I also am a member of the BA Board of Directors since early 2024 representing taprooms. Feel free to message or email me and say hello!
See Nicole Smith's Articles