Tips for engaging customers in a meaningful sensory experience with your beers through staff training, events, and knowledge sharing.
Engagement with Beer
Melissa Romano is the co-owner of Lake Anne Brew House, a craft brewery in Reston, Va. Along with husband Jason the two operate a two barrel brew house and sell their small-batch, hand crafted beers directly to their customers from a lake-front nano-brewery and taproom in historic Lake Anne Village Center Plaza. A long time Reston resident, Melissa loves the Live-Work-Play philosophy upon which Reston was founded. Lake Anne Village Center is the original heart of Reston, now a historic landmark, and was Robert E. Simon's first development for his planned community. Melissa has "lived" and "played" in Reston for most of her lifetime, and always knew that she needed to add "work" to complete the Reston philosophy trifecta. Owning a business at Lake Anne Plaza has always been a dream. Also an Architect and mother of three, as huge craft beer enthusiasts who knew we wanted to own a community-focused business at Lake Anne, the decision to open a brewery was easy. Melissa would design and build the space and run the taproom, while Jason, a 20+ year hobby brewer and BJCP Certified Beer Judge, would brew the beer. Melissa is very proud to own Lake Anne Brew House, and believes that as owners, she and Jason have an obligation to serve their community and to provide the best service and product that they can. Melissa would love to speak with you more about ownership of a small brewery, and her place in the industry. Please feel free to reach out at any time!See Melissa Romano's Articles
I started South Lake Brewing Company in Lake Tahoe, CA with my husband Chris in early 2017. SLBC has a 10-BBL brewhouse with currently in 2020 about 200 BBL fermentation capacity. We have a large tasting room, and now due to COVID, a 2000 sq ft beer garden and outdoor front patio. I manage the tasting room & bartending staff with the help of our assistant TR manager, finances, purchasing for merch and other things, assist with canning supply chain/logistics, provide human resources, manage our website and social media, and so many other hats!! I also recently joined the BA's Taproom Committee. Feel free to message or email me and say hello!See Nicole Smith's Articles