Some of the most important issues for on-premise breweries are simply about hospitality—how can you continue to make meaningful connections with your visitors to keep them coming back for more? This playlist includes topics on enhancing your customer experience, training taproom staff, building programs for successful events, and maintaining customer engagement.
Creating Your Culture with Radical Hospitality
Implementing “radical hospitality” fosters a culture where guests see your taproom as a welcoming “third place.” By inviting them to be part of your brewery’s story and providing curated spaces and amenities, you cultivate loyal regulars who become effective brewery ambassadors, boosting revenues and guest retention significantly.
Engaging Brewery Staff and Customers Through Beer Education
Craft beer has shifted from obscurity to abundance, posing a challenge for new drinkers in navigating vast choices. This panel explores modern beer education approaches for enthusiasts and casual consumers alike. Speakers discuss tools for customers and staff to appreciate beer diversity, fostering employee engagement and customer excitement.
School Is Always in Session: Actively Integrating Beer Education in the Taproom
This seminar emphasizes the importance of beer education in taprooms. Four beer educators share strategies for integrating education into the taproom experience for staff and customers. They offer tangible examples and tips for maintaining educational priorities, even through staff turnover, ensuring it becomes ingrained in brewery culture.
The Flavor of Your Taproom: How the Drinking Atmosphere Shifts the Taste and Memory of Beer
This seminar explores how various sensory elements in a taproom impact the flavor experience even before a drink is served. It delves into the influence of music, decor, and ambiance on taste perception, backed by scientific research and industry success stories. Participants will learn to enhance customer satisfaction by optimizing sensory experiences.
Related Resources
- Taproom Resource Guide: Whether you are a brewery in planning or an established taproom, this curated list of resources includes a wide range of information to help you along your taproom journey.
- HOPS UP: Download this free customizable poster for your taproom to define and help your team remember the key interaction points between staff and customer.
- Guide to Great Service Series: This series of essays covers the key components of a successful service program and provides tips, tricks, and advice on ways to enhance your overall customer experience.
Want to Explore More Learning Opportunities?
The Brewers Association offers online courses to members via our online training center.
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