These seminars cover essential industry insights: an analysis of 2024 brewing trends, generational alcohol perceptions and policies, and shifting drinking habits influenced by consumer changes. They equip listeners to strategize effectively for future preferences.
2024 State of the Craft Brewing Industry
Hear Brewers Association Vice President of Strategy and Chief Economist Bart Watson break down the statistics and trends from 2024. Using the annual Beer Industry Production Survey and a multitude of other data sources, Bart digs deep into business models and zooms out to provide the context you need as you look to steer your business in the coming years.
Balancing Acts: Ways to Weigh Alcohol Research, Policy and Perceptions
In today’s shifting landscape, alcohol perception varies among generations, while public health advocates push for stricter policies. This seminar, led by Christopher Shepard, editor of Alcohol Issues INSIGHTS, navigates the complex terrain of alcohol science and policy, equipping industry members with clarity and perspective to engage in discussions effectively.
Factors Shaping Present and Future Drinking Trends
This seminar delves into the shifting landscape of drinking habits, influenced by pandemic-driven changes and new beverage categories. It explores the profound impact of broader consumer trends on drinking culture, equipping you with insights to navigate and strategize for the future consumer landscape, anticipating evolving preferences effectively.
Want to Explore More Learning Opportunities?
The Brewers Association offers online courses to members via our online training center.
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