Brewers Association

Marketing

Craft Beer ProgramBrewers Association Craft Beer Program | BrewersAssociation.org

The Brewers Association's Craft Beer Program works hard to share the stories of American craft brewers through media relations and member programs. Learn about programs you can participate in to grow your business.

American Craft Beer Week | BrewersAssociation.org

Touted as the 'mother of all beer weeks', this week long celebration draws national media attention. Take advantage of this program and start planning your events today.

CraftBeer.com website | BrewersAssociation.org

This site was created to celebrate the best of American beer. The site features craft brewers in many ways from videos to recipes. Brewers are encouraged to post their news releases and list their events on the calendar. With more than 2 million page views a year, this is a site you need to be a part of.

Beer and Cheese Tasting | CraftBeer.com

Reprinted from The Best of American Beer and Food: Pairing & Cooking with Craft Beer by Lucy Saunders, these simple tips can help you manage cost of your cheese plate with recommended portions for a tasting.

Brewery Member Media List Program | BrewersAssociation.org (Members-Only)

The Brewers Association continues to update the BA Media database which contains thousands of beer, food, wine and business media. An annual version of the database is available to brewery members. Restrictions apply.

Create Awareness for Your Brewpub

"I personally feel brewpubs have not truly arrived until every food editor and Food Network star in the U.S. knows what a growler is and has toured their local brewpub." - Julia Herz, Craft Beer Program Director, Brewers Association

Her advice:

  • Use our media list, located in Members Only Marketing Resources to target and invite writers to your brewpub
  • Issue press releases on your new beer releases and accomplishments and post on CraftBeer.com
  • Create a statistic page tracking your growth, value of donations, number of employees, sales and factoids. Update annually.