Fierce Fruit is making a major splash in the craft brewing and food industries with the debut of their new red dragon fruit puree. A brand that needs no introduction to in-the-know breweries and commercial and industrial kitchens, Fierce Fruit produces 100% natural, aseptic fruit purees made with sun-ripened fruits with strong, bold flavors and fresh, consistent quality.

Red dragon fruit is a particularly noteworthy addition to the Fierce Fruit line. Exotic yet accessible, red dragon fruit has a unique flavor profile that works well on its own or combined with many other fruit varieties. The red dragon fruit puree is also quite impressive visually, with an electric red hue that will undoubtedly give craft brews, desserts, and other culinary products a striking appearance.

“The vibrant magenta-red pulp offers a visual feast even before you take a bite,” said Dana, the founder and owner of Fierce Fruit. “Its flavor profile lives up to its beauty, bursting with a delightful sweetness and subtle floral and berry notes with an earthiness in the background.”

The flavor of red dragon fruit can be compared to a combination of kiwi, pear, and watermelon, but it has its own distinctive taste. The flavor is complex yet very approachable, and because red dragon fruit is unfamiliar to many palates, this new fruit puree presents an exciting opportunity to introduce this exotic fruit to a larger audience.

Notably, Fierce Fruit chose to use red dragon fruit—as opposed to the more commonly available white dragon fruit variety. “We chose red dragon fruit because its higher natural sugar content makes the flavor sweeter,” said Dana. “The red variety really captures the essence of why people adore its unique taste. Furthermore, red dragon fruits are richer in antioxidants and vitamin C compared to white varieties. Delicious and nutritious—what’s not to love?”

Fierce Fruit’s all-natural red dragon fruit puree is now available for purchase on the company’s website. As the go-to fruit puree supplier for many prominent businesses, Fierce Fruit offers a generous wholesale program with major benefits for commercial and industrial operations, including volume and shipping discounts, no minimum order quantities, sales tax exemption, and free samples, among others.

The company also customizes fruit contracts so customers can schedule regular deliveries, ensuring their inventories are always stocked and ready for the next batch. Another perk for businesses, Fierce Fruit uses aseptic packaging that keeps the fruit purees fresh for 18 months from the date of manufacture, with no refrigeration or freezing required.

About Fierce Fruit

Based in Houston, Texas, Fierce Fruit was founded by Dana and Jose—entrepreneurs whose experience living in Colombia inspired a deep passion—not only for the community, but for the abundance of delicious fruit. Upon their return to the US, they quickly realized that their favorite fruit varieties were difficult, if not impossible, to track down. Rather than settle for unsatisfactory fruit products, they decided to bring those flavors home and share the magic.