Germantown, Wis. (September 3, 2024) Drewrys Brewing Company is thrilled to announce the relaunch of the historic Drewrys beer brand with four initial offerings available in the Midwest. From the crisp notes of its Traditional Lager and its lighter lager, Lucky 88, to the smooth palate of its Easy Ale and the robust flavor of its German Bock, the company is excited to unearth secret recipes from the company archives and bring them back to life.

“Our team sought to reinvigorate the classic Drewrys brand yet remain loyal to our original roots through dedicated craftsmanship and tradition in brewing,” said Frank Manzo, president, Drewrys Brewing Company. “We are already generating a base of true fans, including those who remember drinking Drewrys in the past, and a new audience of enthusiasts who are trying it for the first time.”

Carefully Brewing Beer in Small Batches Creates Big Flavors

Brewed in Black River Falls, Wisconsin, using pure spring water and only the finest ingredients, Drewrys’ commitment to quality sets it apart. Drewrys craft beers are brewed in small batches to capture the attention to detail of a bygone era and appeal to customers seeking genuine authenticity.

“I have fond memories of my dad and uncles drinking Drewrys beer, so when I discovered Drewrys was available for sale, I bought it right away,” said Manzo. “I’m thrilled to bring this classic brand back to the modern market.”

While Drewrys is expanding its distribution network, its products are currently available in Iowa, Illinois, Wisconsin in the U.S. and Manitoba and Saskatchewan, Canada. Visit the Where to Buy section of Drewrys website for details.

New Website Showcases Refreshed Brand and Pays Tribute to History

To help reintroduce this nostalgic brand and its products, Drewrys recently partnered with Responsory, a Milwaukee-based marketing firm, to refresh its brand identity and create a new website at drewryscompany.com. New can designs for each of the beer styles feature updated and consistent logos and bold colors that reflect the brands’ nostalgia with a modern twist.

The revamped website makes it easy to highlight products and share the stories behind them. It features descriptions of current products for consumers and information for distributors as well as a treasure trove of nostalgic images and rich history. Visitors can even find Drewrys swag, including shirts, shorts and hats that incorporate classic logos and imagery, and a little humor, too.

In addition to beer products, Drewrys is launching a new line of spirits influenced by Canadian Northwoods and Midwest Plains-style distilled spirits, starting with Drewrys Gin. Plus, the company is continually exploring other new products, whether inspired by reviving historical offerings or innovating new options. For more information, please contact Drewrys at info@drewryscompany.com.

About Drewrys
Drewrys is a regional beer available throughout the midwestern United States and in western Canada. After being off the market since the 1990s, Drewrys Brewing Company is back with four initial offerings, including Traditional Lager, Lucky 88, Easy Ale and Bock beer. Drewrys beers are meticulously brewed in small batches in Black River Falls, Wis., using pure Wisconsin spring water and high-quality ingredients. From its founding in 1877 through the next 100 years, Drewrys beer was a popular brand in North America. It was initially brewed in South Bend, Ind., and eventually, operations moved to Wisconsin. Visit drewryscompany.com and find us on Facebook, Instagram and LinkedIn.