Wine and spirits faced a challenging year in 2025, but the story is more nuanced than simple decline. This retrospective examines how wine & spirits performed across price points and product types, with RTDs emerging as a key growth engine. Drawing on industry data and consumer insights, this piece places wine & spirits trends in context for a beer-focused audience, highlighting where pressures are shared across beverage alcohol and where innovation is still breaking through. For brewers, understanding wine & spirits isn’t about leaving your lane, it’s about understanding the full beverage alcohol landscape your customers navigate.