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9 Things Breweries MUST Know About Today’s Consumers

Read Time: 5 minutes
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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

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Consumer habits are shifting fast, and breweries need to keep up. Understanding these shifts isn’t just good business, it can be the key to staying relevant in a rapidly-evolving beverage landscape.

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