Economics of Draught Beer Quality Presentation Now Available

The recent Brewers Association (BA) Power Hour presentation, Economics of Draught Beer Quality, is now available to both BA members and non-members.

Presented by Jeff Schaefer, Brewery Sales Director at New Glarus Brewing Co and Bart Watson, Staff Economist at the Brewers Association, this importantresearch clearly demonstrates that retail establishments that clean and maintain draught beer lines according to the Draught Beer Quality Manual guidelines will realize additional sales and profits created by increased consumer satisfaction.

Access the presentation on and in the Members Only section of