Economics of Draught Beer Quality Presentation Now Available

The recent Brewers Association (BA) Power Hour presentation, Economics of Draught Beer Quality, is now available to both BA members and non-members.

Presented by Jeff Schaefer, Brewery Sales Director at New Glarus Brewing Co and Bart Watson, Staff Economist at the Brewers Association, this importantresearch clearly demonstrates that retail establishments that clean and maintain draught beer lines according to the Draught Beer Quality Manual guidelines will realize additional sales and profits created by increased consumer satisfaction.

Access the presentation on and in the Members Only section of

Chris lives in Salmon, Idaho with his family. He's an avid homebrewer (since 1988) and spent 10 years in commercial breweries. Chris serves as Competition Manager for the Great American Beer Festival and World Beer Cup competitions (since 2002), and as Technical Brewing Projects Manager at the Brewers Association (since 2009). Chris' family also owns and operates a whitewater rafting and fishing business on the legendary Salmon River.

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