Craft Drinkers by DMA and Gender

This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, covering more than 200,000 respondents. Of the 238M 21+ adults in the United States during […]

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