Great British Beer Festival with BA Export Development Program Invitation

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New deadline to ship your beers to the Brewers Association warehouse is THURSDAY, JUNE 23RD.

The Brewers Association’s Export Development Program for the third consecutive year is planning to participate in the Great British Beer Festival.  As the UK is a market of interest to many EDP members and because the BA itself has strong linkages to the GBBF and to CAMRA, we wanted to pass this opportunity along in the hopes that we could arrange a shipment of samples to the event.  Details of the opportunity are below:

To participate in the Great British Beer Festival through the Brewers Association Export Development Program, you must be a current member at the time of the event.

Event: Great British Beer Festival Date and Location: August 2-6, 2011, Earls Court, London

Details: The BA will be displaying an assortment of US craft beers at no charge in the “USA and Rest of World” section of the show.  In this area, it will be possible to “brand” the space with US craft beer POS, BA posters and other materials.  It will provide excellent exposure for American craft beers in general and, in particular, for brands already in the UK. We encourage breweries to include a box or two of POS as well.

The BA will be listed as the sponsor of the foreign beer section in the main festival program which will give us excellent exposure. This will be a full page ad and article promoting American craft beers with the BA logo and your brewery logo.  We will also have a banner listing on each of the 10 or so foreign beer listing pages.  The BA will also be listed on the GBBF website as an official sponsor with our logo and details on American craft beers.

The Brewers Association will also be participating in two American Craft Beer events at the Crown in Cricklewood and at the Rack in Borough Market during the Great British Beer Festival.

Volume Needed: Depending on the number of breweries that participate this would require 4-5 brands per brewery and 4 cases per brand.  We can provide a better estimate of the volume required once we have a confirmed list of participating breweries and brands.  Please send only full cases per brand as opposed to mixed cases.  We want to emphasize that sending more or less beers is fine.

CANNED BEERS: Please note: The Great British Beer Festival does not currently allow canned beers to participate.  Though we will be able to showcase canned beers at the outside American Craft Beer events.  If you plan to send canned beers for the American craft beers events, please send no more than 4 cases of canned beers.

INFO Needed: On your beer list that you send me, please include: •    Brand name •    ABV% •    Bottle/can size •    Case quantity

Date Needed: We will be shipping the samples by ocean freight in a refrigerated container; as such the beer would need to be delivered to the BA warehouse in Boulder no later than Thursday June 23th. NEW DATE This will give the shipment ample time for customs clearance.

Brewers Association warehouse 3240 Prairie Ave, Unit A Boulder, CO 80301 Tel: 303-443-7198

Cost: The BA will cover the cost of shipment to London and customs clearance.  Participating breweries will be asked to cover the cost of delivering samples and POS to the BA warehouse.

RSVP: Please notify Mark Snyder ASAP if you would be interested in participating in this opportunity to display samples at the GBBF.  We have been asked by CAMRA to notify them of the brands that will be sent as soon as we can.

If you plan to participate in person at the GBBF, please notify Mark Snyder.

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