The Brewers Association held export presentations and a reception at the 2013 Great American Beer Festival.
Discussions covered our European activities with the BA’s Craft Beer Ambassador, Andreas Fält and on the new EDP Quality Control Brochure with the BA COO Bob Pease. New this year, the reception following the presentations presented a great time for networking and socializing.
Andreas Fält – Brewers Association European Craft Beer Ambassador, is charged with educating the beer community and media in Europe about the availability and quality of American craft beer. Andreas presented on some of the highlights of his recent work on behalf of the Export Development Program and American Craft Beer. Andreas focused on how his role brings value to the program and the category. To view his presentation, please go to the BA Members Only section, Industry Presentations, Export Development Presentations.
Bob Pease – Brewers Association Chief Operating Officer talked about the launch of the BA Export Development Program’s newest guide Best Practices Guide to Quality Craft Beer – Delivering Optimal Flavor to the Consumer.
New this year, the reception was extended to allow more time for networking and socializing. This was a great opportunity for brewers interested in the export market and international importers/distributors to meet. Over 100 attendees were present, including more than 30 international guests.