American Craft Beer Featured at Beijing and Shanghai Events

Written By Steve Parr , Director of International Relations

Director of International Relations

Steve is the international relations director at the Brewers Association. In his role, Steve manages the Export Development Program (EDP) which educates international trade and media about the quality and diversity of products offered by American craft brewers and helps member breweries grow their business in international markets. Prior to his role as EDP manager, Steve spent six and a half years as the assistant director of the American Homebrewers Association helping small & independent brewers and homebrew retailers expand their reach among homebrewers. He lives in Boulder, Colo., where he is a homebrewer, Certified BJCP beer judge, and Advanced Cicerone®.

April 25, 2018

The Brewers Association Export Development Program returned to the Beijing Invitational Craft Beer Festival in March, for a second consecutive year of participating in the event. Six breweries sent representatives to showcase their beers in person, and beers from an additional nine breweries were featured at the BA booth. Over the three-day show, the crowd totaled approximately 1,500 people. In addition, a panel of brewers—including three from the United States—participated in a panel discussion on AB InBEV’s role in global craft beer trade.

Following the Beijing event, Steve Parr, BA Export Development Program manager, traveled to Shanghai to represent the EDP at an American craft beer tap takeover and media event at Daga Brewpub.

China was the eighth largest market for American craft brewers in 2017, representing 2.5% of exports.