The Brewers Association Export Development Program returned to the Beijing Invitational Craft Beer Festival in March, for a second consecutive year of participating in the event. Six breweries sent representatives to showcase their beers in person, and beers from an additional nine breweries were featured at the BA booth. Over the three-day show, the crowd totaled approximately 1,500 people. In addition, a panel of brewers—including three from the United States—participated in a panel discussion on AB InBEV’s role in global craft beer trade.
Following the Beijing event, Steve Parr, BA Export Development Program manager, traveled to Shanghai to represent the EDP at an American craft beer tap takeover and media event at Daga Brewpub.
China was the eighth largest market for American craft brewers in 2017, representing 2.5% of exports.