Export Development Program presentations & audio from the 2012 Craft Brewers Conference now available.
Japan Market: Best Beer Practices & the Japanese Export Market
Andrew Balmuth & Atsumi Kobayashi
Andrew Balmuth founded Nagaono Trading Company in 2006 based in Japan. Andrew talked about exporting American craft beers to Japan for breweries currently in the market or contemplating business abroad. Atsumi Kobayashi, based in Los Angeles is with Dependable Global Express, a full service logistics company with offices around the world. Atsumi talked about the role of using a freight-forwarder to export your beers – from pickup at your brewery to delivery of your beers in Japan.
Western Europe: Are your Beers Offline in Europe
A discussion of export opportunities in Scandinavia, this seminar is a must-attend for any company that is currently in the market or contemplating business abroad.
Darren Packman & Jörgen Hasselqvist
Darren Packman, originally from London now living in Stockholm has been in the international beer media business for over 17 years. Darren talked about using social media to keep and grow your business through online communication. Jörgen Hasselqvist is the owner of the Oliver Twist Bar & Restaurant in Stockholm and the Great Brands Import Co which specializes in US craft beer. Jörgen has been a craft beer advocate for over 18 years and talked about exporting your beers to Sweden and how to get your beers listed in the Systembolaget, the Swedish monopoly for off-premise retail sale of all alcoholic beverages.
The trials, tribulations and lessons learned in the export market for American Craft Beer
A panel of brewery representatives discussed their participation in the EDP and their perceptions of export opportunities and challenges for U.S. craft beer abroad.
Moderated by Bob Pease, COO Brewers Association with Dick Cantwell, owner of Elysian Brewing Co; Fred Mendes, Director of International Sales at Boston Beer Co; Steve Grossman, Brewery Ambassador at Sierra Nevada Brewing Co.
The panel talked about the benefits and challenges of taking your beers overseas, brewery resources devoted to exporting, benefits of the BA Export Development Program (foreign market research studies, trade missions, international competitions), labeling requirements, and more.