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This BA Collab Hour webinar, presented by BUMP Williams Consulting (BWC), will provide a year-to-date (YTD) snapshot of the craft beer segment as they see it performing in the off-premise chain landscape across the U.S. Going beyond just a general health check when it comes to trends, share, and assortment, BWC will dissect craft beer across various attributes to identify what—or who—is “winning” and where the segment has evolved vs. a year ago. Topics included will range from style drivers, price point and gap shifts, to promo activity, pack type performance, and other “hot hands” surrounding craft beer in the beverage alcohol space (like spirits-based RTDs).
At the end of the webinar BWC hopes to be able to answer these questions:
- Where does craft stand today in the off-premise arena?
- Where should we look moving forward when it comes to driving incrementality?
About the Speakers
Brian Krueger, VP Business Development & Portfolio Strategy
Bump Williams Consulting
Brian "BK" Krueger is the Vice President (VP) of Business Development & Portfolio Strategy at BUMP Williams Consulting. BK graduated from the University of Texas, Austin in 1996 with a degree in Marketing focusing on Strategic Marketing & Promotional Strategies. BK is a 23-year craft industry sales leader with a distinguished and accomplished history of growth and development across multiple national and regional craft breweries. Rising from New Belgium's first "Texas Beer Ranger" in 1999, BK spent 17 years growing in parallel with New Belgium's success and expansion, and held the role of Assistant Director of Sales for more than five years. Leaving New Belgium in 2015, BK spent the next four years applying his knowledge, experience, and skill set to an extended selection of national and regional craft breweries, helping to evolve them into the modern and future world of craft beer. Joining Bump Williams Consulting in 2020, BK now applies his talents and expertise on sales systems and structure, portfolio development, distributor and retailer partnership, and sales strategy and growth across the broad spectrum of beverage alcohol clients.
Dave Williams, VP Analytics & Insights
Bump Williams Consulting
Dave Williams is the Vice President (VP) of Analytics & Insights at BUMP Williams Consulting—a Shelton, Connecticut-based beverage alcohol consulting company. Dave graduated from Penn State University in 2006 with a degree in Marketing. Dave began his career at Marketing Management Analytics (Ipsos MMA) as a data analyst, running sales regression models and market level analytics across various retail and consumer packaged goods (CPG) clients. He left MMA and joined Nielsen in 2010, working up to the role of Client Manager. In this role, Dave led a team dedicated to market mix and price and promo analysis for Procter & Gamble globally, spanning multiple categories and brands across their wide portfolio. In 2015, Dave left Nielsen to join BUMP Williams Consulting (BWC) where he currently runs high-end analytics across the beverage alcohol universe. His key focus areas include consumer behavior, pricing, promotion, and retail landscape for BWC's supplier, distributor, and retailer clients.
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