Exclusive benefit for BA Export Development Program members
Not a member? Learn more about the program benefits and fees.
EDP members are invited to provide samples for a consolidated shipment supporting coordinated marketing and educational initiatives across Southeast Asia—one of the world’s fastest-growing craft beer regions.
Travel Opportunity- August 12-16, 2026- Bangkok, Thailand
Breweries that have registered samples or currently distribute in SE Asia and Thailand are eligible for travel expense coverage to participate in a trade mission to Bangkok.
The mission will run from Wednesday August 12 arrival through Sunday August 16 departure. Please note that submitting an application does not guarantee participation, and travel plans may evolve as the program is finalized.
The trade mission will feature:
- Guided market visits in the Bangkok area
- Meetings with key importers from across Southeast Asia
- An in-depth overview of the regional market
- An American craft beer and Thai culinary pairing event designed to engage consumers and showcase both in-market products and new-to-market breweries
This is a unique opportunity to connect with all tiers of the beer trade in one of Southeast Asia’s premier markets for imported craft beer.
Register for travel here.
Launched in 2025, the Southeast Asia program has already:
- Activated Thailand, Singapore, and Malaysia for US brewers
- Reached 25,000+ trade and consumer attendees
- Generated new importer relationships and brand advocacy
- Established the region’s first coordinated, multi-market U.S. craft beer activation calendar
The 2026 program builds on this momentum with expanded markets, refined activations, and in-market cold storage to ensure optimal product quality throughout the program.
Program Markets & Key Events
Beer Asia—led by craft beer veterans Christopher Roberts and Oliver Woods—will serve as the EDP’s regional partner, coordinating in-market storage, logistics, and promotional activity. Featured 2026 activations include:
Tianmu Beer Festival — Taiwan
Taiwan’s largest craft beer, food, and music festival, featuring hundreds of international breweries and strong trade attendance. A high-visibility platform for U.S. breweries entering or expanding in Taiwan.
Trade Mission- August 2026- American Craft Beer in SE Asia — Thailand
Thailand is Southeast Asia’s largest craft beer market, driven by premiumization and rising demand for imported products. Activities include:
- Beer & Thai culinary pairing consumer focused event (in partnership with U.S. food export organizations)
- Market tour of Bangkok, key SE Asia importer and buyer meetings.
- Overview of the Thai and SE Asia market, networking with local craft brewers.
- EDP Members are invited to participate in person using grant travel stipends. See below.
Brewnanza — Singapore
One of Asia’s most influential beer festivals, held at Marina Bay Sands.
American Craft Beer Experience — Malaysia
Malaysia: Building on the success of last year’s event, which drew over 500 attendees in a single day, the 2026 program will return as The American Craft Beer Experience – Malaysia, with plans to expand to a two-day format to deepen importer engagement and broaden trade and retail participation in a fast-developing premium beer market.
Additional Trade & Media Engagement
- Guided tastings for importers, distributors, and media
- Embassy and US food export group-supported sampling events
- Opportunistic activations enabled by in-market cold storage
Deadlines & Timeline for Participation
- Ongoing: Travel applications – see next section.
- May 8, 2026
- Beer registration deadline
- Label artwork and Certificate of Product Analysis due
- Born-on / package dates due (or submitted later by email)
- May 22, 2026
- Deadline for beer to arrive at the West Coast U.S. consolidation point
- July–September 2026
- Marketing and promotional events across Southeast Asia
Travel & Trade Mission Application
The EDP has set aside a budget to offer travel assistance in the form of reimbursement for certain expenses for brewery representatives traveling to Bangkok as part of trade mission. Participants will be expected to represent the BA and the American craft beer industry generally, attend the trade/industry marketing activity as well as other shceduled market devleopment activities.
Apply for Trade Mission Travel Here.
Costs & Sample Quantities
Cost: The EDP covers international shipping, customs, and in-market programming. Members are responsible for the delivery of samples to the consolidation warehouse.
Sample Volume: Up to four brands, totaling at least 15 cases. Breweries with existing distribution may coordinate with importers to provide in-market samples.
Registration Instructions
Accuracy is essential. Any discrepancy between registered information, documentation, and delivered product—no matter how minor—may result in delays or removal from the shipment.
Required by May 8, 2026:
- Beer Registration
Register your brewery and beers for inclusion in the consolidated shipment to Southeast Asia by completing the Registration Form at the bottom of this page. - Export Certificates, Product Labels, and Born-On Dates
To ship beer into Southeast Asian markets, the EDP must submit accurate product documentation for customs clearance. Required information must be provided either within the registration form or via email to EDPShipping@BrewersAssociation.orgEach brewery must provide the following for every beer submitted:
- Certificate of Finished Product Analysis
- Download the template
- This document is a self-declaration of ingredients and confirmation of limited heavy metal presence
- Must be completed on company letterhead and signed by an authorized brewery representative
- The certificate must list ingredients by weight in the recipe, including any specialty or non-standard ingredients and their country of origin (e.g., fruit, spices). Water, malted barley, hops, and yeast do not require country-of-origin disclosure.
- Package (Born-On) Date
- Some target markets require export certificates prepared by the EDP. To complete these certificates, breweries must supply the born-on or package date for each beer. If not available at the time of registration form completion, members may email this information to EDPShipping@brewersassociation.org
- Flat / Print-Ready Label Artwork (PDF)
- To support expedited customs clearance, breweries must provide flat, print-ready label artwork (PDF format) for each product being shipped. Artwork may be uploaded via the registration form or emailed to EDPShipping@BrewersAssociation.org
- Certificate of Finished Product Analysis
Required by May 22, 2026:
- Pre-Shipment Photo Verification (Required)
- To prevent discrepancies, breweries must submit a clear photo of the final can or bottle (showing the full label) before shipping product to the consolidation warehouse. Send photos to EDPShipping@BrewersAssociation.org
- Photos will be used to confirm alignment with submitted label artwork and registration details.
- Label each case “BrewersAssoc/SEA” or print/attach this label
- Send your tracking information to EDPShipping@BrewersAssociation.org
- Deliver beer to the West Coast Consolidation point no later than May 22
Consolidated Warehouse Shipping Address
Balmuth & Company LLC Warehouse
Attn: BrewersAssoc/SEA
901 East “E” Street Suite 201
Wilmington, CA 90744
Delivery Contact: ops@balmuth.com
Leonard Noto (310) 514-7226
Note: Palletized deliveries must be scheduled with Balmuth & Co. before arrival. A dock appointment is required; otherwise, delivery may be refused or assessed additional fees.
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