Nielsen CGA’s sole focus is to measure, understand, and consult on the on-premise channel. In these testing times, this has never been more important.
This Power Hour will follow up on the data in Issue 1 of Nielsen CGA’s COVID-19 On-Premise Impact Report, which focused on sales and consumer behavior leading up to the mandated closure of the channel. Issue 2 of the Impact Report will address attitudes of consumers to take-out and delivery, both from a food and an alcohol point of view.
To analyze this topic we have once again surveyed 1,200 consumers from four states – New York, California, Illinois, and Florida – over the past weekend (March 28-29) and analyzed sales trends from our CLIP (Check-Level Insights Pool) dataset (week ending March 7 + February 29).
About the Speakers
Matthew Crompton, Nielsen CGA Client Solutions Director
Matthew Crompton is a Client Director for Nielsen CGA. Matthew has managed and provided consultancy for some of the largest Bev Al manufacturers across Europe. In January 2014, Matthew became part of the joint venture between CGA and Nielsen which has helped bring the first ever truly robust on premise measurement service to the US.
Matthew Drummond, Nielsen CGA Client Solutions Manager
Matt Drummond is Client Manager at Nielsen CGA and is a craft beer and beverage management professional. He has over 15 years of experience working in the complex on-premise market and three tier system.