1. Calendar

2026 London Craft Beer Festival & Brewer Mission to the U.K.

Link to article discover american craft beer pavillion with attendees

July 17th-18th, 2026

London, The United Kingdom

Deadlines:

  • May 15- Deadline to Apply for Trade Mission Travel
  • May 27 - Deadline to register beer for the event
  • June 8 - Final day of reception at consolidation point

Exclusive benefit for BA Export Development Program members

Not a member? Learn more about the Program benefits and fees.

Member breweries of the Export Development Program (EDP) are invited to showcase their beers at the London Craft Beer Festival, now hosted at a new outdoor venue, Southwark Park, in London on July 17 & 18.

Brewery representatives are encouraged to attend the festival and engage in market development activities leading up to the event. Limited travel stipends are available to support participation.

Read an overview of the 2025 mission to London.

Deadlines

Deadline to apply for travel expense reimbursement: May 15
Deadline for EDP member breweries to register beer for consolidated shipment: May 27
Deadline to deliver beer to East Coast consolidation warehouse: June 8

Cost to Participate

The Brewers Association EDP will cover event registration, booth fees, staffing, airfreight shipping of beer to the U.K., customs clearance, and onsite marketing expenses for EDP member breweries. Participating breweries are asked to cover the cost of delivering samples to the consolidation site in New Jersey.

Registration Instructions

Note: Registering beer for shipment and trade mission travel applications requires the completion of separate registration forms.

  1. Trade Mission Travel Application – The application for trade mission travel can be found in the following section titled “Travel & Trade Mission Application”. Travel is not required to send beer to the event. If you do not plan to apply for trade mission travel OR you have already completed an application, please proceed to step 2. Applications for travel will not be accepted after May 15.
  2. Beer Registration – Register your brewery and beers to be included in a consolidated shipment to the U.K. via the Registration Form at the bottom of this page no later than May 27.
  3. Deliver beer to the East Coast consolidation warehouse no later than June 8.
    • Please download this label and add your brewery name, box/case number, and total number of boxes/cases shipped to each case (1 of 5, 2 of 5…). Record the contents of each box, which will be shared with your tracking information. Cases not labeled properly or arriving after the deadline are not guaranteed inclusion in the consolidated shipment. It is highly recommended that you ship your beer early due to reports of recurring delays in shipping.
    • After shipping, email EDPShipping@BrewersAssociation.org with your tracking information, the number of boxes/cases shipped (even if shipping palletized), individual box/case contents, and/or any questions you may have regarding this consolidation.
    • For palletized deliveries, the carrier must contact the warehouse at least one business day before delivery to schedule an inbound appointment. In the request, provide the name of the brewery and that the shipment is part of the consolidation for the Brewers Association Italy shipment.
    • Consolidation Point Shipping Address:

      IMPORTANT: Palletized deliveries require appointments. Please instruct your shipping carrier to schedule deliveries ahead of time.

      ACCEM WAREHOUSE, INC.
      Attn: BrewersAssoc/London
      8 Peach Tree Hill Rd.
      Livingston, NJ 07039
      Contact:
      201-858-3899 ext. 306.
      Schedule inbound shipments: inbound@accem.com

Travel & Trade Mission Application

The Brewers Association (BA) will host a trade mission to London in conjunction with the London Craft Beer Festival. Participating breweries will have opportunities to meet with importers, visit retail and HORECA accounts, attend media engagements, and take part in other activities promoting American craft beer in the UK. The mission is open to breweries with existing UK distribution as well as those new to the market, and offers valuable, firsthand insight into market opportunities.

The Export Development Program (EDP) has allocated limited funds to provide travel assistance, in the form of reimbursement for certain eligible expenses, for brewery representatives participating in the mission. Selected participants will be expected to represent the BA and the American craft beer industry, support BA activities at the festival, and participate in additional EDP programming. Applications are due no later than May 15.

Travel reimbursement is not guaranteed, and space is limited. Applications will be reviewed on a rolling basis based on submission timing, applicant volume, and alignment with the mission’s goals.

Anticipated travel dates are July 15–19, 2026. A final itinerary will be shared, and applicants should not book airfare until confirmation from the EDP team.

Apply for Trade Mission Travel Here.

Beer Registration Form

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Beer volume suggestion: Participating breweries are asked to provide up to three brands, with four cases per brand. EDP member brewery representatives attending the event in person may send up to five cases per brand.

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