In this BA Collab Hour, join 3 Tier Beverages as we dig into summer-to-date trends with NielsenIQ (NIQ) data and see how craft is fairing. Is this a turning point for craft? What styles and brands are bringing the segment back to growth? We’ll find out! We’ll also look into other trends in beverage alcohol, including spirits, wine, and non-alcohol products.
About the Speakers
Mary Mills, Consultant
3 Tier Beverages
Mary Mills joined 3 Tier in 2022 from NielsenIQ, where she spent 14 years across client management, business development, and innovation insights. She has experience working with various clients in the food, beverage, and consumer goods industries, with nine years focused on alcohol specifically. She holds a Marketing degree from The Ohio State University and is an avid Buckeye fan. She resides in Columbus, Ohio with her husband Andy and two children, Luke (five years old) and Ava (three years old).
Joe Sepka, Co-Founder
3 Tier Beverages
Joe Sepka—a self-described data nerd—started his career over a decade ago at PepsiCo, working a variety of roles across finance and sales strategy for Gatorade and Tropicana in Chicago, Illinois. With data analysis being front and center, Joe developed profit and loss statements (P&Ls) for new innovation launches, created volume forecasts, helped develop activity-based planning (ABP), and projected share movement of Tropicana against its primary competitor Simply Orange using retail scan data.
Later, Joe would make the difficult decision to leave PepsiCo to accept an opportunity to work at Revolution Brewing in Chicago as the “data director,” where he met Donn Bichsel, Jr. (who later became a co-founder of 3 Tier Beverages). At Revolution, Joe worked with the sales team to develop best-in-class internal reporting, retailer presentations, and played a center role in creating the brewery's annual business plan.
In 2020 Donn and Joe started 3 Tier Beverages with a roster of five clients, and in three years now support over 150 beer, wine, and spirits suppliers and distributors with recurring and customized sales data reporting in partnership with Visual Intelligence Portfolio (VIP) and NielsenIQ (NIQ).
When he's not crunching numbers, Joe enjoys spending time with his son Arthur, wife Rosy, and his old grumpy dog Albus.