Getting Inside the Mind of the Craft Beer Consumer – 2020

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Ska Fabricating

July 16th, 2020

11:00 am MT- 12:00 pm MT

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Add to Calendar 2020-07-16 11:00:00 2020-07-16 12:00:00 America/Denver Getting Inside the Mind of the Craft Beer Consumer – 2020 In this BA Collab Hour, hear insights from the annual Craft Beer Insights Panel survey about what the craft beer consumer is really thinking.

Amidst almost unthinkable and abrupt change, it has never been more important to keep a pulse on the craft beer consumer, and how they are interacting with craft beer.

Once again, the Brewers Association has commissioned the annual Craft Beer Insights Panel (CIP) survey, and very recently, the Nielsen company worked with The Harris Poll to take the pulse of a large number of 21+ adults who enjoy drinking craft beer. Now in its sixth year, this survey always provides a wealth of valuable consumer insights. Some of the topics you’ll hear about on the upcoming BA Collab Hour include:

  • What are craft consumers drinking? Why more – or less – craft beer?
  • What’s going on with brewery visits and follow-up sales? What will consumers do when breweries fully reopen?
  • What craft beer characteristics are most important to your consumers? And what are your consumers more, or less, interested in? 
  • How important is local to a craft beer consumer?
  • Is craft beer variety too much? Too little? Or just right?
  • Which “mindful” drinking choices are your consumers more interested in than before?
  • How aware are craft consumers of the independent craft brewer seal?

And more…

In this BA Collab Hour, join the Nielsen team – Danny and Danelle – as they share insights from the annual Craft Beer Insights Panel survey, supplemented by additional Nielsen facts, about what the craft beer consumer is really thinking and saying about a variety of important topics critical to the continued success of small and independent craft brewers. 

About the Speakers

Danny Brager, Senior Vice President

Nielsen's Beverage Alcohol Practice

Danny Brager is Senior Vice President of Nielsen's Beverage Alcohol Practice, supporting relationships with Nielsen's clients in the beer, wine and spirits industries, as well as with key industry groups and the media. In this role, Danny and his team provide business information, analysis, and insights.

Danny has 15 years of experience specific to the beverage alcohol industry, and for the past 30-plus years has held a variety of marketing and sales positions with Nielsen in both Canada and the United States. He is a frequent speaker at many client and industry events on the subject of beverage alcohol retail and consumer trends.

Danny holds an Honors Bachelor of Business Administration degree from York University in Toronto, Canada. After residing and working in Canada for many years, he now lives in Southern California.

Danelle Kosmal, Vice President

Nielsen's Beverage Alcohol Practice

Danelle Kosmal is Vice President of Nielsen's Beverage Alcohol Practice, where she provides industry thought leadership and best practice solutions to beer, wine, and spirits clients, industry groups, and the media. Danelle has nearly 20 years of marketing experience, and has been with Nielsen for 15 years, working across various clients in the food, beverage, and consumer goods industries. Prior to joining the Beverage Alcohol Practice, Danelle led Nielsen's business at MillerCoors in Chicago. Danelle received her MBA from the University of Pittsburgh, and her BA in International Studies and Economics from Allegheny College in Pennsylvania.