Exclusive benefit for BA Export Development Program members

Not a member? Learn more about the Program benefits and fees.

---

The Brewers Association (BA) invites Export Development Program member breweries to participate in the 2026 Stockholm Beer and Whisky Festival taking place October 23-24.

The Stockholm Beer & Whisky Festival is one of Scandinavia’s largest trade and consumer shows, serving as a quality platform for promoting US beer already in-market alongside US breweries interested in the Swedish market.

The 2026 festival marks the event’s 34th year and the Brewers Association’s 22nd participation. Past involvement has led to new distribution opportunities and strengthened promotion of U.S. craft beer across Sweden’s retail monopoly, the on-premise sector, and broader Scandinavian markets.

EDP member brewery representatives are invited to apply to participate in person as part of an organized trade mission surrounding the event.

Brewers Association members are encouraged to watch the Collab Hour webinar, Selling Craft Beer in Sweden, hosted by representatives from Sweden’s government alcohol buyers. Sweden consistently ranks in the top five markets for American craft beer globally.

Registration details will be available soon.

---