Exclusive benefit for BA Export Development Program members

Not a member? Learn more about the Program benefits and fees.

The Brewers Association (BA) Export Development Program (EDP), in partnership with the U.S. Agricultural Trade Office (ATO) Seoul, is participating in the 2026 Korea International Beer Expo (KIBEX) taking place in Seoul, South Korea from April 16-18.

KIBEX is the only beer-specialized fair in Korea where visitors can see and experience all parts of the beer industry from beer production to distribution, packaging, and consumption in one place.

Under the ‘Great American Craft Beer Showcase’ platform, the EDP and ATO Seoul will provide American craft beer suppliers with a platform to connect with the Korean beer trade for new business opportunities while promoting the quality, value, and diversity of American craft beer.

The BA will be offering a travel stipend to Korea as part of attendance at KIBEX. EDP member brewery representatives traveling to Korea will be invited to participate at the trade show, pour beer during the trade show hours, and set up meetings with importers at the show. 

Timeline for Participation

• February 6, 2026 – Deadline to apply for Trade Mission Travel. Note: Travel is not a requirement to participate in the Korea International Beer Expo.
• February 20, 2026- Beer registration deadline
• March 6, 2026 – Deadline for beer to arrive at West Coast U.S. consolidation point
• April 16-18 2026 – The 2026 Korea International Beer Expo (KIBEX) takes place in Seoul, South Korea at COEX Convention & Exhibition Center April 16-18.

Costs to Participate

The BA will cover the cost of shipment to Korea, customs clearance, delivery, and in-market activities. Participating breweries are asked to cover the cost of delivering samples to the consolidation site in California.

Registration Instructions

Note: Registering beer for shipment and trade mission travel applications requires completion of separate registration forms.

Trade Mission Travel Application – The application for trade mission travel can be found in the following section titled “Travel & Trade Mission Application”. Travel is not a requirement to send beer for the event. If you do not plan to apply for trade mission travel OR you have already completed an application, please proceed to step 2. Applications for travel will not be accepted after February 6, 2026.

Beer Registration – Register your brewery and beers to be included in a consolidated shipment to Korea via the Registration Form at the bottom of this page no later than Feb. 20, 2026.

Deliver beer to the West Coast consolidation warehouse no later than March 6, 2026.

Prior to shipping, contact edpshipping@brewersassociation.org to obtain the transfer PO# required for scheduling and case/box labeling. Once the PO# is received, label all cases/boxes with this label . Add your brewery name, the transfer PO#, box number, and total number of boxes to the respective fields on the form. Then follow the steps below depending on your shipping method.

Parcel Shipments (UPS/FedEx/GLS etc.)

For non-palletized UPS/FedEx/GLS parcel shipments, email edpshipping@brewersassociation.org with the tracking number(s), number of boxes/cases being shipped, and estimated delivery date. We will update the warehouse system directly with their required receiving information on your behalf.  

Palletized Shipments

For palletized shipments, an inbound dock appointment is required. The carrier must contact the Benicia Sidekick Delivery Warehouse at ca@sidekickdelivery.com at least one business day before delivery to schedule an inbound appointment. In the request, provide the transfer PO#, brewery name, and that the shipment is part of the Brewers Association consolidation for Korea.

Consolidation Warehouse Shipping Address:
Sidekick Delivery- Benicia
Attn: BrewersAssoc/Korea
5341 Industrial Way
Benecia, CA 94510
Contact:
Direct: 707-741-2619
Office: 707-361-9394

Scheduling inbound shipments and Customer Service ca@sidekickdelivery.com

Please ensure beer arrives at the West Coast consolidation warehouse no later than March 6, 2026, in order to guarantee inclusion in the airfreight shipment to Korea.

Travel & Trade Mission Application

The EDP has set aside a budget to offer travel assistance in the form of reimbursement for certain expenses for brewery representatives traveling to Seoul as part of KIBEX 2026. Participants will be expected to represent the BA and the American craft beer industry generally, work the trade show on behalf of the BA, and participate in other organized EDP activities. Interested brewery staff are asked to complete the online application by February 6, 2026. Review and selection of applications will take place on an ongoing basis and will be determined using criteria including the timing of the application, the number of applicants, and application alignment with the activity’s mission and goals.

Apply for Trade Mission Travel Here

Registration Form

If the registration form does not appear below, please hit refresh on your browser. You may also access the form directly here.

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