Exclusive benefit for BA Export Development Program members

Not a member? Learn more about the Program benefits and fees.

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The Brewers Association (BA) invites Export Development Program member breweries to participate in the 2025 Stockholm Beer and Whisky Festival.

The Stockholm Beer & Whisky Festival is one of Scandinavia’s largest trade and consumer shows, serving as a quality platform for promoting US beer already in-market alongside US breweries interested in the Swedish market.

2025 marks the 33rd anniversary of the event’s occurrence and the Brewers Association’s 21st appearance at the festival. Previous visits have resulted in new distribution and continued promotion of existing U.S. craft beer sold in Sweden’s retail monopoly, the local on-premise sector, and elsewhere in Scandinavia.

EDP member brewery representatives are invited to apply to participate in person as part of an organized trade mission surrounding the event.

Brewers Association members are encouraged to watch the Collab Hour webinar, Selling Craft Beer in Sweden, hosted by representatives from Sweden’s government alcohol buyers. Sweden consistently ranks in the top five markets for American craft beer globally.

Event Timeline

• Trade Mission Travel Application Deadline: Aug 15
• Registration Deadline: Sept 12
• Consolidation Deadline: Sept 23
• 2025 Stockholm Beer & Whisky Festival: Oct 24 & 25

Cost

The Brewers Association will cover the cost of consolidation, airfreight shipment to Sweden, customs clearance, entry fees for the festival’s beer competition, and fees associated with hosting an American craft beer booth at the event.

Beer Volume Requirements

The Brewers Association suggests sending two to three brands per brewery, up to three cases per brand, for this three-day festival.

Registration Instructions

Note: Registering beer for shipment and trade mission travel applications requires the completion of separate registration forms.

1. Trade Mission Travel Application – The application for trade mission travel can be found in the following section titled “Travel & Trade Mission Application”. Travel is not a requirement to send beer for the event. If you do not plan to apply for trade mission travel OR you have already completed an application, please proceed to step 2. Applications for travel will not be accepted after August 15.
2. Beer Registration – Register your brewery and beers to be included in a consolidated shipment to Sweden via the Registration Form at the bottom of this page no later than September 12
3. Deliver beer to the east coast consolidation warehouse no later than September 23.
   • The carrier must contact the Accem warehouse at inbound@accem.com at least one business day before delivery to schedule an inbound appointment. In the request, provide the name of the brewery and that the shipment is part of the consolidation for the Brewers Association London shipment.
   • Please label all cases “BA/Sweden” or print/affix this label.  Cases not labeled properly or arriving after the deadline are not guaranteed inclusion in the consolidated shipment. It is highly recommended that you ship your beer early due to reports of recurring delays in shipping.
   • Notice: The consolidation of samples for Sweden overlaps with the consolidation for competition entrants in the Brussels Beer Challenge. EDP members may ship samples for both activities together, but each case box must be labeled accordingly to ensure samples are palletized accordingly.
   • Please share tracking information and any questions with EDPShipping@BrewersAssociation.org
   • Consolidation Point Shipping Address:IMPORTANT: Palletized deliveries require appointments. Please instruct your shipping carrier to schedule deliveries ahead of time.

     ACCEM WAREHOUSE, INC.
     Attn: BrewersAssoc/Sweden
     8 Peach Tree Hill Rd.
     Livingston, NJ 07039
     Contact:
     201-858-3899 ext. 306.Schedule inbound shipments: inbound@accem.com
     Customer service inquiries domesticwarehousing@hillebrandgori.com

Brewers Association Trade Mission Application

The Brewers Association will be hosting a trade mission to Sweden centered around the Stockholm Beer & Whisky Festival.  The trade mission will enable participating breweries to meet with importers, visit retail locations and HORECA accounts, attend media functions, and participate in other activities that promote American craft beer in the market.   This is an opportunity both for breweries that have beer in the market and breweries that are looking to enter Sweden.  Brewery representative presence enhances the impact of promoting American craft beer abroad and provides a valuable opportunity for brewery staff to better understand market opportunities.

The EDP has set aside a budget to offer travel assistance in the form of reimbursement for certain expenses for brewery representatives traveling to Stockholm as part of this BA mission. Participants will be expected to represent the BA and American craft beer industry generally, work the festival on behalf of the BA, and participate in other organized EDP activities.  Interested brewery staff are asked to complete the online application by August 15.  Review and selection of applications will take place on an ongoing basis and will be determined using criteria including the timing of application, number of applicants, and application alignment with the activity’s mission and goals. 

Apply for Trade Mission Travel here.

Registration Form

Please review all instructions before registering. If you are also sending beer for the Brussels Beer Challenge, individual cases must be clearly labeled.

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