Exclusive benefit for BA Export Development Program members
Not a member? Learn more about the Program benefits and fees.
The Brewers Association (BA) invites Export Development Program member breweries to participate in the 2023 Stockholm Beer and Whisky Festival.
The Stockholm Beer & Whisky Festival is one of Scandinavia’s largest trade and consumer shows, serving as a quality platform for promoting US beer already in-market alongside US breweries interested in the Swedish market.
2023 marks the 31st anniversary of the event’s occurrence and the Brewers Association’s nineteenth appearance at the festival. Previous visits have resulted in new distribution and continued promotion of existing U.S. craft beer sold in Sweden’s retail monopoly, the local on-premise sector, and elsewhere in Scandinavia.
Brewers Association members are encouraged to watch the Collab Hour webinar, Selling Craft Beer in Sweden, hosted by representatives from Sweden’s government alcohol buyers. Sweden consistently ranks in the top five markets for American craft beer globally.
- Registration Deadline: July 21
- Consolidation Deadline: August 2
- 2023 Stockholm Beer & Whisky Festival, First Weekend: September 7-9
The Brewers Association will cover the cost of consolidation, airfreight shipment to Sweden, customs clearance, entry fees for the festival’s beer competition, and fees associated with hosting an American craft beer booth at the event.
Beer Volume Requirements
The Brewers Association suggests sending two to three brands per brewery, up to three cases per brand, for this three-day festival.
Shipping for Consolidation
Beers for this event are due to the consolidation point by Aug 2. Cases received after that date are not guaranteed inclusion in shipment to Sweden.
Please label all cases “BA/Sweden” or print/affix this label.
Notice: The consolidation of samples for Sweden overlaps with the consolidation for competition entrants in the European Beer Star. EDP members may ship samples for both activities together, but each case box must be labeled accordingly to ensure samples are palletized accordingly.
106 Kenny Place
Saddle Brook, NJ 07663
Phone: (201) 226-1981
Warehouse Contact: Steve Krawczuk
Registration closes on July 21. If you do not see the registration form below, please refresh your browser.