Exclusive benefit for BA Export Development Program members
Not a member? Learn more about the Program benefits and fees.
The Brewers Association Export Development Program (EDP), in partnership with the U.S. Agricultural Trade Office (ATO) Seoul, is participating in the 2022 Korea International Beer Expo (KIBEX) taking place in Seoul, South Korea from March 31-April 2.
KIBEX is the only beer-specialized fair in Korea where visitors can see and experience all parts of the beer industry value chain from beer production to distribution, packaging, and consumption in one place.
Under the ‘Great American Craft Beer Showcase’ platform, this program will provide American craft beer suppliers with a platform to connect with the Korean beer trade for new business opportunities while promoting the quality, value, and diversity of American craft beer to a large number of opinion leaders.
EDP member brewery representatives traveling to Korea will be invited to participate in market development and educational activities including seminars at the expo, and a full-day market visit of beer trade locations around Seoul.
Please refer to Korea Beer Market Report 2021 published by ATO Seoul for information about the Korean beer market.
- February 14: Registration deadline in order to be included in the event program, activities, and pre-show targeted promotions.
- February 14: Deadline to provide brewery logo for booth display to EDP manager Steve Parr
- February 18: Deadline for beer to arrive at west coast U.S. consolidation point
- March 31 – April 2: 2022 Korea International Beer Expo (KIBEX) takes place in Seoul, South Korea at COEX Convention & Exhibition Center
The BA will cover the cost of shipment to Korea, customs clearance, delivery, and in-market activities. Participating breweries are asked to cover the cost of delivering samples to the consolidation site in California.
The Brewers Association will have a booth for EDP member breweries, importers, and their beers and will arrange a consolidated airfreight shipment of beer from the California warehouse to Korea. Participating breweries are asked to provide up to three brands, two to three cases per brand. Beer may also be provided by in-market partners.
If you are planning to travel to Korea, you may send additional beer.
Label all cases “BrewersAssoc/Korea” or print/attach this label.
West coast consolidation address:
**Palletized deliveries to the west coast consolidation point must make an appointment for delivery with Global Craft or may incur fees or denied delivery**
Global Craft Trading Warehouse
901 East “E” Street
Wilmington, CA 90744
Delivery Contact Person:
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