Exclusive benefit for BA Export Development Program members
Not a member? Learn more about the Program benefits and fees.
The Brussels Beer Challenge aims to promote the beer industry in a market that is not only a benchmark for beer but also home to connoisseurs. During three days a tasting panel of internationally renowned beer judges will taste over 1500 beers from around the world. The participating beers are divided into categories based on origin, type, and style and then evaluated. At the end of the three tasting days, the best beers, in each category, will be awarded a gold, silver, or bronze award. EDP members won 31 awards in 2020.
International competitions continue to serve as key platforms to raise awareness for American craft beer abroad and assist breweries with generating publicity for their brands in overseas markets.
EDP Members: Please read all details below before registering.
For more information, please visit www.brusselsbeerchallenge.com.
TBA – Deadline to register with competition and EDP shipment (separate registrations required)
TBA– Entries due to east coast consolidation point
TBA – Results Announced
The Brewers Association will cover the entry fee for up to three brands (bottles and cans only) per brewery and consolidated airfreight shipment for Export Development Program members.
Breweries can submit more than three brands but will be asked to remit payment for the number of brands submitted beyond three. The fee per additional brand is €175–if you enter more than three brands, you will be invoiced after registration has closed.
Step 1: Complete the Brussels Beer Challenge Competition Entry Registration by TBA. On the Brussels Beer Challenge payment page, select “Brewers Association (USA)”. Brewers Association Export Development Program members do not pay any registration fees.
Step 2: Complete the EDP consolidated shipment form at the bottom of this page by TBA.
Step 3: Deliver beer to the east coast consolidation point by TBA. Please label all cases “BA/Brussels Beer Challenge”.
Labeling: Whereas other competitions require labeling of each bottle or can with competition registration information, the Brussels Beer Challenge does not have a labeling requirement. Entries are identified by competition staff using commercial labeling.
Required Beer Volumes
Per competition guidelines, the number of bottles/cans per entry is as follows:
- Six bottles/cans for units packaged in volumes at or below 0.5l (16oz)
- Three bottles/cans for units packaged in volumes above 0.5l
If easier, breweries can send full cases of bottles/cans of each entry for the competition.
Shipping for Consolidation
Entries are due at the east coast consolidation warehouse by TBA. Entries that do not arrive on time are not guaranteed participation.
Mark all cases “BA/Brussels Beer Challenge or print/affix this pdf.
Due to multiple deadlines for events occurring in a short time span, EDP member breweries may deliver entries for the European Beer Star and Brussels Beer Challenge to the east coast consolidation warehouse in one shipment. Cases for a given event must be individually packaged and labeled for the appropriate event. Consolidation warehouses will not sort or re-pack mixed cases.
East coast consolidation warehouse address:
Attn: BA/Brussels Beer Challenge
106 Kenny Place
Saddle Brook, NJ 07663
Phone: (201) 226-1981
Warehouse Contact: Steve Krawczuk