Event DetailsLocation: Seoul, South Korea
Exclusive benefit for BA Export Development Program members
Not a member? Learn more about the Program benefits and fees.
The Brewers Association Export Development Program is participating in the 2018 Seoul Wine and Spirits Expo in Seoul Korea in April. This will be our third year at the festival.
The Brewers Association Export Development Program is partnering with the USDA’s Agricultural Trade Office (ATO) in South Korea, to host the “Great American Craft Beer Showcase” at the Seoul Wine and Spirits Expo from April 26-28. The showcase will include a booth presence for American craft beer at the Expo, as well as an American craft beer seminar.
The Seoul Wine and Spirits Expo is a major alcohol trade show in South Korea, which is a rapidly growing market. USDA has identified it as the most promising event for the marketing of American craft beer, even though the name of the show focuses on other alcoholic beverages. Please refer to Korea Beer Market Report 2017 published by ATO Seoul, for information about the beer market in Korea.
The 2018 Seoul Wine and Spirits Expo takes place April 26-28, 2018 at COEX Hall C, Seoul, Korea. Additional details can be found on the event website.
Details & Registration
The Brewers Association will have a booth for EDP member breweries and their beers. Events will be hosted for the trade & media promoting American craft beers.
Participating breweries sending beers:
- Are encouraged to represent their beers at the Seoul event in person
- If you plan to travel to Korea, you may send additional cases of beer
- Please label each case: “KOREA”
Please register your beers by March 12. Beers can be delivered to the California warehouse from March 1-12.
The BA will cover the entry cost and a consolidated shipment of beer (all beers) from the BA California warehouse to Korea for Export Development Program members.
Participating in Person?
Please contact Steve Parr, if you plan to participate in person at the Seoul Wine and Spirits Expo.
Register for the Seoul Wine and Spirits Expo by March 12, 2018.
Beers to BA California warehouse can be delivered to the Global Craft between March 1– March 12, 2018 (weekdays 9 a.m. to 4 p.m.)
Beers that do not arrive on time are not guaranteed participation.
Global Craft Trading
Konoike Cold Storage Facility
901 E. E St.
Wilmington, CA 90744
Collection Point contact person**: Brett Naylor, firstname.lastname@example.org, 424-368-0197
**All breweries need to contact Brett Naylor before product arrival. It is required to have an appointment to use a dock at our warehouse, otherwise the truck will be made to wait and there will be detention fees.
Registration & Shipping Documents
Please fill out the entire form to register your beers. The EDP uses this information to prepare the shipping forms and proper presentation at the BA stand.