Kit for Brewers: A Resource for Navigating Today’s Conversations

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Written By Ann Obenchain , Vice President of Marketing & Communications

Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

April 6, 2026

This kit is designed to provide tools to help breweries navigate difficult or sensitive media questions about alcohol, health, and consumption trends with clarity, consistency, and confidence.