New Jersey Craft Alcohol Producer Legislation Passes Legislature

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Passed by both legislative chambers, S.B. 3038 would allow craft alcoholic beverage manufacturers (defined as a limited brewery license, cidery and meadery license, and craft distillery license holder) to hold not more than 25 off-premises special events and an unlimited number of on-premises special events and private parties. In addition, these license holders would be entitled to hold not more than 25 social affair events hosted by the holder of a social affair permit; to offer for sale or make the gratuitous offering of de minimis food items including, but not limited to, packaged crackers, chips, nuts, and similar snacks to consumers; to sell non-alcoholic beverages; to coordinate with a food vendor, including food trucks and restaurants, for the provision of food on the licensed premises and provide menus to consumers for the sale of food; to offer discounts for promotional purposes, provide targeted discounts, and establish membership programs that offer discounts; to show or display any televised program on televisions or other screening devices of any number or size on the licensed premises without the need to provide notice to or obtain a permit from the Division of Alcoholic Beverage Control prior to showing or displaying any televised event; to sell beverages for on-site consumption without having to give a tour; and to allow holders of restricted brewery licenses to manufacture 300,000 barrels/year (currently 10,000 barrels/year) and to directly sell and distribute to retailers 50 percent of the beer that is produced on premises in each year.

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