Brewers Association Cookie Policy

This Cookie Policy describes how Brewers Association Inc. (collectively, “Brewers Association,” “us,” “we,” or “our”) uses cookies and similar technologies through the following websites,,,,,,,,, and any other websites operated by the Brewers Association (each, a “Site”); or using the following mobile applications: the Brew Guru app, the Craft Brewers Conference app, the Homebrew Con app, MyGABF app and any other applications operated by the Brewers Association (each, an “Application,” and each Site and Application treated as a part of the “Platform” for purposes of this Policy) to provide, improve, promote and protect the Platform and as otherwise described below.

What is a cookie?

A cookie is a small piece of text sent to your browser when you visit the Platform.  It serves a variety of functions, like enabling us to remember certain information you provide to us as you navigate between pages on the Platform.  Each cookie expires after a certain period of time depending on what we use it for.  Cookies are useful because they help us make your experience on the Platform more enjoyable.  They allow us to recognize your device (e.g. your laptop or mobile device) so that we can tailor your experience of the Platform. 

Why do we use cookies?

We use our own and third party cookies for several reasons, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, enabling you to keep items in your shopping basket, letting us analyze how well our website is performing, and improving your experience.  Some cookies are required for technical reasons in order for our Platform to operate.  Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Platform and across other sites and services.  For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Platform and to otherwise improve the functionality of the services we provide.  Third parties also serve cookies through our Platform for advertising, analytics, and other purposes.  This is described in more detail below. 

What cookies do we use?


These cookies are strictly necessary to provide you with the Platform and to use some of their features, such as access to secure areas or to facilitate log-ins to the Platform.  Because these cookies are strictly necessary to deliver the Platform, you cannot refuse them without impacting how our Platform functions.  You may be able to block or delete essential cookies by changing your browser settings.

Examples of essential cookies we may use include the following services:

Adobe Typekit
Google Tag Manager

Performance and Analytics, Personalization, and Security

These cookies help us analyze how the Platform is being accessed and used, enable us to track performance, and secure the Platform.  For example, we use cookies to get insights regarding users and Platform performance, such as page speed or to help us customize our Platform for you in order to enhance your experience.

Examples of performance and analytics, personalization, and security cookies we may use include the following services:

Google Analytics
Google GA Audiences
Yahoo! Analytics

You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here.  To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.

Targeting or Advertising Cookies

These cookies are used to make advertising messages more relevant to you and your interests.  We sometimes use cookies delivered by third parties to track the performance of our advertisements.  For example, these cookies remember which browsers have visited our Platform.  The information provided to third parties does not include personal information, but this information may be re-associated with personal information after we receive it.  This process helps us manage and track the effectiveness of our marketing efforts.

Examples of targeting or advertising cookies we may use include the following services:

Aggregate Knowledge Google DoubleClick
AppNexus Google Safeframe Sovrn
BlueKai Intent IQ SpotX
Datonics LiveRamp Sticky Ads
eXelate Lotame Tapad
Facebook Custom Audience OpenX TradeDesk
Google Ads Measurement PubMatic Verizon Media
Google Adsense Rubicon  
Google AdWords Conversion  SalesForce DMP  

You can learn more about how Google uses cookies for advertising purposes and opt-out instructions by clicking here.  You can learn more about Facebook advertising by clicking here and learn more about managing your ad preferences with Facebook by clicking here.

Social Media

These cookies are used when you share information using a social media sharing button or “like” button on the Platform or you link your account or engage with our content on or through a social networking site such as Instagram, Facebook, Twitter, LinkedIn.  The social network will record that you have done this.  This information may be linked to Targeting and Advertising activities.

Facebook Connect
Facebook Social Plugins
Twitter Button
Twitter Syndication

How do I manage cookies?

Most browsers let you remove or stop accepting cookies from the websites you visit.  To do this, follow the instructions in your browser’s settings.  Many browsers accept cookies by default until you change your settings.  If you do not accept cookies, however, you may not be able to use all functionality of the Platform and it may not work properly.  For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit

Please visit our Privacy Policy for more information about your choices in connection with your personal information, including additional instructions for opting-out of behavioral-based advertising.

Cookie Policy updates

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons.  Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.  The date at the bottom of this Cookie Policy indicates when it was last updated.

Where can you get further information?

If you have any questions about our use of cookies or other technologies, please contact us at:

Brewers Association

Attn: Privacy Compliance

1327 Spruce St.

Boulder, Colorado US 80302

Effective Date: July 16, 2021