This presentation will explain the attitudes and values that predispose people to choose craft beer and how this knowledge can be used to attract new consumers, including Hispanics and women.
An overview of how Bell’s Brewery, Inc. built its key accounts team. Matt discusses lessons learned along the way and how you can implement them in your business.
Results and insights from the Brewers Association’s sustainability benchmarking project will be summarized and presented. A preliminary look at 2015 data will be reviewed along with a request for additional member participation. Potential expansion of …More
Having an engaged staff that is invested in your business can help your brewpub succeed. This panel will explore the upside of sharing your business’ financial information with your employees and teaching them how to …More
The Gourdians, CBC favorites and music-making power trio, return for another seminar on the essentials of compelling, media-grabbing, beer-selling, fun-creating promotions, ideas, and storytelling. With live music, as always.
This seminar will instruct brewers on how to partner with their distributor to achieve mutually agreed-upon goals.
As brewers continue to build, grow, and expand, they continue to look for the most sustainable options to do so. This session will explore green building options for brewers, ranging from lighting and building materials …More
Your servers and bartenders are your beer’s best friends, representing your brand and driving sales. Keep them motivated, increase your sales, and reduce employee turnover with effective staff training. Join Rich Higgins, Master Cicerone®, brewmaster, …More
Discover the latest keyword trends and beer styles on a national and local level, explore the competitive landscape of beer, and understand the tools available to help you discover opportunities to differentiate your brand. We …More
Crack the pairing code. Get involved and updated on the latest work from the Beer & Food Working Group, which includes the American Society of Brewing Chemists, Brewers Association/CraftBeer.com, Cicerone® Certification Program, and Denver Museum …More